For insurers · AI discovery & distribution

Your insurance products. Ready for AI.

Transform insurer documents into structured product information that ChatGPT, Gemini, and Claude can discover and present directly to potential customers.

Start with your existing documents. No API integration required for the information pilot.

  • No API requiredStart from your documents
  • Insurer-verifiableYour team approves the facts
  • AI-ready structureCoverage, limits, conditions

The bridge

How AI platforms reach your products, through Boleron.

Boleron sits between AI platforms and your systems. We answer customer questions from your own reviewed product data, without exposing your systems to the AI platform.

What you get

Easier to understand. Easier to choose.

Show what makes your cover different

Customers and AI compare coverage, limits and exclusions, not just price, with links to your policy wording.

One product record, many channels

Maintain it once. Local products and document versions stay separate.

You choose where customers buy

Your website, Boleron or another partner. No need to move your checkout.

How it works

Start with one product. Build from there.

  1. 1

    Share your documents

    Policy wording, IPID and endorsements for one product and market.

  2. 2

    We structure the product

    Every statement linked to its source. Gaps are flagged, not guessed.

  3. 3

    Your team confirms

    Your product owner confirms or corrects. Changes trigger a new review.

  4. 4

    Publish, test, expand

    See how it’s retrieved, then decide on more products, pricing or sales.

From information to distribution

One foundation. Three ways to participate.

Start with reviewed product information, then add pricing and sales only when you’re ready.

Stage 1Pilot starts here

Product information

Structured, source-linked and reviewed. Documents only.

Medical abroad
Up to €10 000 limit
Winter sports
Covered
Source
IPID p.2 §3.1
FreeNo API
Stage 2

Approved pricing

From your tariff or pricing API, tested before it goes live.

Customer sees in the AI answer

Travel Premium · 7 daysfrom €5

Estimate, clearly marked · tested against reference cases

Tariff or pricing API
Stage 3

Customer handover

To your website, Boleron or an agreed partner.

  • Your websiteYou close the sale
  • BoleronWe issue the policy
  • PartnerAgreed distributor
Affiliate or brokerage

Each stage is agreed and approved separately. Nothing switches on automatically.

Founding Insurer Programme

Help shape how your products appear in AI.

One product, one market, travel insurance first. We build the record, your expert reviews it, and together we test real customer questions.

Start with one product

Already listed? Use the same form to request a review.

You provide

Current documents, a product owner to review, and feedback.

You receive

A reviewed product record, a public product page and a pilot report.

Terms

Free. No exclusivity. It never becomes a paid plan on its own.

After the pilot

Your product is reviewed. Now choose how you sell.

Receive customers through tracked Boleron links and close the sale yourself, or let Boleron sell the policy for you as a licensed broker. Start with one, switch later.

Model 01 · You sell

Affiliate

Best for insurers with strong online sales

  1. Customer asks AI
  2. Tracked link to you
  3. You close the sale

How you pay

commission per policy sold

  • Pay only when a referred customer buys
  • Your checkout, your customer relationship
  • Monthly referral and sales reports
You need
An online or sales-team journey
Join as an affiliate
Model 02 · We sellMost hands-off

Brokerage

Best for new digital sales without building them

  1. Customer asks AI
  2. Quote in chat
  3. Boleron issues policy

How you pay

commission per policy sold

  • Quote, compare and buy without leaving the chat
  • Pay only on policies sold
  • FSC-licensed, passported to every EU market
You need
Approved pricing + broker agreement
Sell through Boleron

Neither model buys placement or recommendations in AI answers. Terms are agreed in writing first.

FAQ

What insurer teams ask first

Short answers on the pilot, the two business models and how your data is handled.

01Do we need an API to get started?
No. The pilot starts from your existing documents, for one entity, one product and one market. Pricing and sales need their own setup later.
02What’s the difference between the affiliate model and brokerage?
With the affiliate model we send customers to you through tracked links and you close the sale, paying a commission per policy sold. With brokerage, Boleron sells and issues the policy as a licensed broker, and you pay a commission per policy sold.
03Can we switch models later?
Yes. Both models run on the same reviewed product record, so you can start as an affiliate and move to brokerage, or use both.
04Does this guarantee a recommendation in ChatGPT, Gemini or Claude?
No. AI platforms decide what they show. We report what we can measure: retrieval, citations, referrals and sales.
05Can we confirm our information without selling through Boleron?
Yes. Information, affiliate and brokerage are separate agreements.
06Will our tariffs become public?
No. Confidential pricing inputs are handled separately under agreed access and security terms.
07We have our own AI assistant. Does this replace it?
No. Your assistant explains your products on your site; Boleron lets customers compare insurers in the AI tools they already use.

See the value before you scale.

Travel insurance first. More products and markets by agreement.

  • Free pilot
  • No API needed
  • No commitment
Start with one productTalk to partnerships