Insurer profile

Avanssur SA (trading as Direct Assurance)

Avanssur SA (trading as Direct Assurance) · France

Founded 1992Suresnes, FranceLast verified Aug 29, 2026

Overview

Direct Assurance is the commercial brand of Avanssur, a 100%-owned subsidiary of the AXA Group, created in 1992 as a pioneer of direct (phone and internet) car insurance in France, later expanding into home, motorcycle and health insurance.

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Company details

Parent group: AXA Group
Regulator: Autorité de Contrôle Prudentiel et de Résolution (ACPR)
Phone: +33 9 70 80 80 04
Email: [email protected]

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Products from Avanssur SA (trading as Direct Assurance)

Motor4

Direct Assurance Car Insurance (Tiers)

Basic third-party car insurance covering civil liability, with three additional formulas up to comprehensive cover.

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Direct Assurance Comprehensive Car Insurance (Tous Risques)

Comprehensive car insurance formula covering own vehicle damage in addition to third-party liability.

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YouDrive Connected Car Insurance

Telematics-based ('pay-how-you-drive') car insurance mainly for young drivers that adjusts the monthly premium based on a driving score measured via a connected DriveBox device.

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Motorcycle/Scooter Insurance

Motorcycle and scooter insurance (managed via partner Run Assurance/AXA France IARD) ranging from third-party liability to comprehensive cover, for two-wheelers from 70cc.

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Property1

Home Insurance (Multirisque Habitation)

Multi-peril home insurance for tenants and owners covering water damage, theft, fire and broken glass, with several formulas and option packs.

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Health1

Direct Assurance Health Insurance (Complémentaire Santé)

Supplementary health insurance launched in 2021, offered in multiple formulas (from Essentielle to Sérénité) covering consultations, hospitalization, dental and optical care.

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Liability1

Legal Protection (Protection Juridique)

Legal protection cover, included with car and home insurance contracts and managed through the partner Juridica, providing legal advice and litigation assistance.

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Regulatory updates

Direct Assurance (Avanssur) is supervised by the ACPR as an insurance intermediary/undertaking (ORIAS n°19006337) and remains subject to the Autorité's ongoing sectoral supervision of French insurers; in November 2024 the company disclosed a cyberattack that compromised personal data (including IBANs) of about 15,000 clients and prospects.

Reputation and reviews

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43,422 likes

Trustpilot

9,043 reviews

Offer pages

Casco (own-damage car insurance)

casco (own-damage car insurance) from Direct Assurance for the France market, with online purchase and 24/7 assistance.

Last verified Aug 29, 2026

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Motor third-party liability

motor third-party liability insurance from Direct Assurance for the France market, with online purchase and 24/7 assistance.

Last verified Aug 29, 2026

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