Insurer profile
Avanssur SA (trading as Direct Assurance)
Direct Assurance is the commercial brand of Avanssur, a 100%-owned subsidiary of the AXA Group, created in 1992 as a pioneer of direct (phone and internet) car insurance in France, later expanding into home, motorcycle and health insurance.
Source- Legal entity
- Avanssur SA (trading as Direct Assurance)
- Headquarters
- Suresnes, France
- Parent group
- AXA Group
- Regulator
- Autorité de Contrôle Prudentiel et de Résolution (ACPR)
- Phone
- +33 9 70 80 80 04
- adm-com@directassurance.fr
- Founded
- 1992
- Last verified
- Aug 29, 2026
Products from Avanssur SA (trading as Direct Assurance)
motor
Direct Assurance Car Insurance (Tiers)
Basic third-party car insurance covering civil liability, with three additional formulas up to comprehensive cover.
motor
Direct Assurance Comprehensive Car Insurance (Tous Risques)
Comprehensive car insurance formula covering own vehicle damage in addition to third-party liability.
motor
YouDrive Connected Car Insurance
Telematics-based ('pay-how-you-drive') car insurance mainly for young drivers that adjusts the monthly premium based on a driving score measured via a connected DriveBox device.
motor
Motorcycle/Scooter Insurance
Motorcycle and scooter insurance (managed via partner Run Assurance/AXA France IARD) ranging from third-party liability to comprehensive cover, for two-wheelers from 70cc.
property
Home Insurance (Multirisque Habitation)
Multi-peril home insurance for tenants and owners covering water damage, theft, fire and broken glass, with several formulas and option packs.
health
Direct Assurance Health Insurance (Complémentaire Santé)
Supplementary health insurance launched in 2021, offered in multiple formulas (from Essentielle to Sérénité) covering consultations, hospitalization, dental and optical care.
liability
Legal Protection (Protection Juridique)
Legal protection cover, included with car and home insurance contracts and managed through the partner Juridica, providing legal advice and litigation assistance.
Regulatory updates
Direct Assurance (Avanssur) is supervised by the ACPR as an insurance intermediary/undertaking (ORIAS n°19006337) and remains subject to the Autorité's ongoing sectoral supervision of French insurers; in November 2024 the company disclosed a cyberattack that compromised personal data (including IBANs) of about 15,000 clients and prospects.
Reputation and reviews
Offer pages
Motor casco
Direct Assurance is a motor casco insurance for the France market with online purchase and 24/7 assistance.
Last verified Aug 29, 2026
Motor third-party liability
Direct Assurance is a motor third-party liability insurance for the France market with online purchase and 24/7 assistance.
Last verified Aug 29, 2026