Insurer profile
HD Insurance PLC (trading as Hellas Direct)
Hellas Direct is a next-generation, digital-first, full-stack insurance company founded in 2011 and operating in Greece through a branch since 2014. It offers car, motorcycle, trailer, truck/van, and home insurance via a proprietary online platform, leveraging AI and advanced analytics. It is backed by investors including Portage Ventures, IFC (World Bank), EBRD, ETF Partners, and EIB.
Source- Legal entity
- HD Insurance PLC (trading as Hellas Direct)
- Headquarters
- Nicosia, Cyprus (Greek branch: Marousi, Athens, Greece)
- Regulator
- Cyprus Superintendent of Insurance (primary regulator); Department of Private Insurance Supervision of the Bank of Greece (for Greek operations)
- Phone
- +30 212 222 9999
- help@hellasdirect.gr
- Founded
- 2011
- Last verified
- Aug 13, 2026
Products from HD Insurance PLC (trading as Hellas Direct)
motor
Car Insurance
Online car insurance offering mandatory third-party liability and optional coverages including fire, theft, casco, roadside assistance, legal protection, and natural disaster cover.
motor
Car Insurance – Comprehensive (Casco)
Comprehensive car insurance covering own-damage repairs, theft, fire, and natural disasters in addition to mandatory third-party liability.
motor
Motorcycle Insurance
Online motorcycle insurance with mandatory third-party liability and optional coverages including roadside assistance, legal protection, and medical advice hotline.
motor
Trailer Insurance
Mandatory third-party liability insurance for trailers, required under Greek law (Ministerial Decision 2805/2021) as an independent vehicle, with optional natural disaster and legal protection coverages.
motor
Truck & Van Insurance
Online insurance for trucks and vans covering mandatory third-party liability and optional coverages including roadside assistance, fire, theft, and natural disasters.
property
Home Insurance
Online home insurance covering fire, earthquake, flood, theft, malicious damage, water pipe leakage, terrorism, and civil unrest, with contents and liability options.
Regulatory updates
In June 2024, HD Insurance Ltd converted to HD Insurance PLC. In 2024, gross written premiums grew by 63% year-on-year. The company filed an application with the Bank of Greece in 2025 to license a new subsidiary (HD Solutions) as a credit provider for mobility-related financing. The Greek branch (registration number 131696560001) operates under Solvency II and is subject to the Bank of Greece's Department of Private Insurance Supervision.
Reputation and reviews
Verified offer pages
Motor casco
Hellas Direct is a motor casco insurance for the Greece market with online purchase and 24/7 assistance.
Last verified Aug 13, 2026
Motor third-party liability
Hellas Direct is a motor third-party liability insurance for the Greece market with online purchase and 24/7 assistance.
Last verified Aug 13, 2026