Insurer profile
HD Insurance PLC (trading as Hellas Direct)
HD Insurance PLC (trading as Hellas Direct) · Greece
Overview
Hellas Direct is a next-generation, digital-first, full-stack insurance company founded in 2011 and operating in Greece through a branch since 2014. It offers car, motorcycle, trailer, truck/van, and home insurance via a proprietary online platform, leveraging AI and advanced analytics. It is backed by investors including Portage Ventures, IFC (World Bank), EBRD, ETF Partners, and EIB.
Source6
Products in this market
2
Offer pages
Company details
- Regulator
- Cyprus Superintendent of Insurance (primary regulator); Department of Private Insurance Supervision of the Bank of Greece (for Greek operations)
- Phone
- +30 212 222 9999
- [email protected]
Products from HD Insurance PLC (trading as Hellas Direct)
Motor5
Car Insurance
Online car insurance offering mandatory third-party liability and optional coverages including fire, theft, casco, roadside assistance, legal protection, and natural disaster cover.
Car Insurance – Comprehensive (Casco)
Comprehensive car insurance covering own-damage repairs, theft, fire, and natural disasters in addition to mandatory third-party liability.
Motorcycle Insurance
Online motorcycle insurance with mandatory third-party liability and optional coverages including roadside assistance, legal protection, and medical advice hotline.
Trailer Insurance
Mandatory third-party liability insurance for trailers, required under Greek law (Ministerial Decision 2805/2021) as an independent vehicle, with optional natural disaster and legal protection coverages.
Truck & Van Insurance
Online insurance for trucks and vans covering mandatory third-party liability and optional coverages including roadside assistance, fire, theft, and natural disasters.
Regulatory updates
In June 2024, HD Insurance Ltd converted to HD Insurance PLC. In 2024, gross written premiums grew by 63% year-on-year. The company filed an application with the Bank of Greece in 2025 to license a new subsidiary (HD Solutions) as a credit provider for mobility-related financing. The Greek branch (registration number 131696560001) operates under Solvency II and is subject to the Bank of Greece's Department of Private Insurance Supervision.
Reputation and reviews
Offer pages
Casco (own-damage car insurance)
casco (own-damage car insurance) from Hellas Direct for the Greece market, with online purchase and 24/7 assistance.
Last verified Aug 13, 2026
Motor third-party liability
motor third-party liability insurance from Hellas Direct for the Greece market, with online purchase and 24/7 assistance.
Last verified Aug 13, 2026