Prima Assicurazioni S.p.A.
Prima
Prima is a motor casco insurance for the Italy market with online purchase and 24/7 assistance.
Direct payment
Prima offers the 'Ripara Prima' direct-settlement option: policyholders who agree to repair at an affiliated body shop receive faster settlement, a replacement vehicle and a collection/return service, with claims paid directly to the affiliated shop; Prima also participates in the CARD direct-compensation scheme for eligible two-vehicle collisions.
Geographic scope
Italy (nationwide)
Cover applies in Italy, San Marino, Vatican City and all EU member states, plus Iceland, Liechtenstein, Norway, Monaco, Andorra, Switzerland, the United Kingdom, Montenegro, Serbia and Bosnia and Herzegovina (states not crossed out on the Green Card); the Base level of Assistenza Stradale applies only in Italy, San Marino and Vatican City.
Unique selling points
- The 'Scatta Prima' option lets customers buy Theft & Fire, Glass, Natural Events, Vandalism and Kasko Collisione cover via photo/video verification, even without continuous prior coverage.
- Glass repairs at the affiliated Vetrocar and La clinica del parabrezza network are carried out with no deductible at all.
- A dedicated hail-repair network (Dottor Grandine, Maestri della Grandine, Lever Touch) cuts the Natural Events deductible from €500 to €100 and raises the payout cap to the full insured value.
- The Super tier pays full replacement value with zero deductible on total theft or total loss occurring within 2 years of first registration.
- Total-theft claims come with a replacement vehicle for up to 30 days under the Super/Premium roadside assistance tier.
Coverage limits
Own Damage (Kasko Completa / Kasko Collisione)
100% of insured sum
Only in Kasko Completa Base, Kasko Completa Super, Kasko Collisione Base, Kasko Collisione Super
Kasko Completa indemnifies material and direct damage to the insured vehicle from collision with another vehicle, collision with fixed/mobile obstacles, rollover or road exit, up to the vehicle's commercial value at the time of loss, applying the deductible stated in the policy schedule; the Super tier applies wear deduction (degrado d'uso) only after 5 years from first registration. A narrower, cheaper option, Kasko Collisione (mini kasko), covers only collision with an identified third-party motor vehicle, up to €3,000 (Base) or €5,000 (Super) per claim/insurance year, with a fixed deductible of €250 (Base) or €200 (Super); it excludes rollover, road exit and collision with obstacles.
Total Loss
100% of insured sum
Only in Base, Super
In case of Total Loss (damage equal to 100% of the vehicle's value at the time of loss per Quattroruote Professional/Infocar) or Total Theft under the purchased Danni Diretti al Veicolo guarantees (Furto e Incendio, Kasko Completa, Kasko Collisione, etc.), indemnity is paid up to the vehicle's commercial value. Valore a nuovo (replacement value) generally applies if the loss occurs within 6 months of first registration, or within 2 years specifically for the Furto e Incendio Super tier, in both cases with no deductible for the Super tier.
Partial Loss / Wear Deduction (Degrado d'Uso)
Optional
Only in Base, Super
For partial-damage claims under the Danni Diretti al Veicolo guarantees, indemnity is reduced by an age-based wear deduction applied to the cost of replaced parts. Under the Base tier, the deduction starts at 5% after 6 months and rises to 50% after 5+ years; under the Super tier it is 0% up to 4 years, then 30% (5 years), 40% (6 years) and 45% (7+ years).
Theft, Robbery & Fire (Furto e Incendio)
100% of insured sum
Only in Base, Super
The Base tier indemnifies material/direct damage from total or attempted theft, robbery, fire, explosion/burst of the fuel system, and lightning strike, applying the deductible and minimum stated in the policy schedule (typically 10% of the damage, minimum €200). The Super tier removes the deductible entirely for total damage or total theft and pays replacement value if the loss occurs within 2 years of first registration; for partial damage, wear deduction applies only after 5 years. Cover operates up to the vehicle's commercial value.
Glass Breakage (Cristalli)
€600 – €1,000
100% of insured sum
Only in Base, Super
The Base tier indemnifies breakage/chipping of windscreen, rear window and side windows from accidental causes or third-party acts, including ADAS recalibration costs, up to 20% of insured value with a €600 cap per claim/year, with a fixed €200 deductible for repair or replacement (waived for repair, reduced to €50 for replacement, at an affiliated Vetrocar/La clinica del parabrezza center). The Super tier raises the limit to the full insured value (max €600, or €1,000 at an affiliated center), with the same deductible rules.
Natural Events (Eventi Naturali)
—
100% of insured sum
Only in Base, Super
The Base tier indemnifies material/direct damage from windstorms, wind-borne objects, hurricanes, floods, hail, avalanches, snow/ice fall, cyclones, typhoons, landslides and meteorite falls (verified by the nearest weather station and affecting multiple vehicles), applying a fixed €500 deductible up to a €1,250 cap; the deductible drops to €100 and the cap rises to the full insured value if repaired at an affiliated hail-repair center (Dottor Grandine / Maestri della Grandine / Lever Touch), if no such center exists within 25 km of the insured's residence, or if the damage is not caused by hail. Glass damage occurring together with bodywork damage is covered up to 20% of insured value (max €600), with reduced or no deductible at Vetrocar/La clinica del parabrezza. The Super tier applies wear deduction only after 5 years and raises the combined-glass sublimit to €1,000 at affiliated centers.
Vandalism (Atti Vandalici)
€3,000 – €5,000
50% of insured sum
Only in Base, Super
The Base tier indemnifies material/direct damage from riots, strikes, civil commotion, terrorism and willful damage, up to 50% of insured value with a €3,000 cap, applying a fixed €500 deductible. The Super tier raises the cap to €5,000 (still 50% of insured value) with the deductible reduced to €250, except arson, which is covered up to the full insured value with the same €250 deductible; wear deduction applies only after 5 years for partial damage.
Roadside Assistance (Assistenza Stradale)
Optional
Only in Base, Super, Premium
The Base tier (Italy, San Marino, Vatican City) provides towing up to 50 km (round trip), on-site minor repairs within 30 minutes (including flat tyres), and return/continuation of journey or hotel stay up to a combined €250 if the vehicle is immobilized more than 50 km from the insured's residence (off-road recovery reimbursed up to €200). The Super tier extends coverage to the EU/EEA, Switzerland, UK etc., adds fuel/battery/snow-chain call-outs, a taxi service (up to €50), a replacement vehicle, minors' assistance abroad, vehicle repatriation (up to €1,000), linguistic assistance abroad (up to €300) and spare-parts shipping abroad. The Premium tier extends the towing radius to 100 km and allows up to three events per year (versus one for Base/Super).
Replacement Vehicle
Optional
Only in Assistenza Stradale Super, Assistenza Stradale Premium
Included within the Super/Premium tiers of Assistenza Stradale: a replacement car (up to 1,300 cc) is provided for up to 3 days in case of breakdown requiring more than 8 hours' labour, up to 7 days in case of accident/fire/attempted theft requiring more than 8 hours' labour, and up to 30 days in case of total theft. Also available via the 'Ripara Prima' direct-repair option and through Prima's affiliated repair network for Kasko and Furto e Incendio claims.
Driver Personal Accident (Infortuni del Conducente)
€50,000 – €100,000
Only in Base, Super
The Base tier indemnifies death or permanent disability of the driver resulting from the vehicle's circulation (including while stationary or in case of sudden illness), up to the selected sum insured (€50,000 or €100,000), with permanent disability paid above a 3% deductible. The Super tier adds medical expense reimbursement up to €1,000 per claim/year (€200 deductible) and veterinary surgery reimbursement for a transported dog/cat up to €1,000 per claim/year; the €100,000 option also covers pet medical expenses. Indemnity is reduced to 70% of the sum insured if safety restraints were not used (disability deductible rises to 5% in that case). Drivers over 80 years of age are excluded.
Key conditions
Driver age and experience limit
The Driver Accident guarantee excludes drivers over 80 years of age. Under the 'Guida Esperta' or 'Guida Esclusiva' driving formulas, only drivers aged 26 or older are covered; claims caused by a driver not conforming to the stated driving formula are subject to a recourse (rivalsa) by the Company, limited to €2,500 for the first claim of the insurance year.
Repair network requirements
Policyholders may use Prima's affiliated repair network (KHS) via the 'Ripara Prima' option to receive reduced or waived deductibles, a replacement vehicle and a collection/return service; repairs at a non-affiliated shop reduce the settlement by 25% (max €1,000) under Ripara Prima. Glass and hail damage receive better terms at the affiliated Vetrocar, La clinica del parabrezza, Dottor Grandine, Maestri della Grandine and Lever Touch centers.
Territorial scope
Cover applies in Italy, San Marino, Vatican City and all EU member states, plus Iceland, Liechtenstein, Norway, Monaco, Andorra, Switzerland, the United Kingdom, Montenegro, Serbia and Bosnia and Herzegovina (states not crossed out on the Green Card), unless a specific guarantee (e.g., Assistenza Stradale Base level) states a narrower scope.
Anti-theft requirements
If the policy schedule states that the vehicle is fitted with a satellite anti-theft device, the Furto e Incendio guarantee is not operative if that device was not active at the time of the theft. Cover also excludes theft facilitated by the vehicle being left unlocked or with keys left in or near it, and requires surrender of the complete set of keys/ignition devices (or proof of a prior loss report) to obtain indemnity.
Claim notification deadline
Claims must be reported within 3 days of the event or of becoming aware of it, by calling 02.7262.6464 or emailing sinistri@prima.it / sinistri.prima@pec.it.
Deductible rules
Deductibles for the Furto e Incendio and Kasko guarantees are chosen by the policyholder at purchase and stated in the policy schedule (typically 10% of the damage with a €200 minimum for Furto e Incendio); fixed deductibles apply per guarantee: Cristalli €200 (€50 at affiliated centers), Eventi Naturali €500 (€100 at affiliated hail centers), Atti Vandalici €500 Base/€250 Super, Kasko Collisione €250 Base/€200 Super. Super-tier guarantees waive the deductible entirely on total loss/total theft.
Where to buy
Policy specifics
Theft and Fire Deductible - Percentage Based
Deductible for Theft and Fire coverage is expressed as a percentage of the damage value (typically 10%) with a minimum fixed deductible (typically €200)
SourceKasko Collision Coverage - Maximum Limit
Collision coverage pays up to a policyholder-selected maximum limit per claim for collision damage with other vehicles
SourceAutomatic Policy Termination on Total Theft
If the vehicle is totally stolen and reported to authorities, the Theft and Fire insurance policy automatically terminates from 24:00 on the day the theft is reported
SourceMini Kasko Exclusions
Mini Kasko (Kasko Collisione) does not cover damage from vehicle rollover, road exit, or collision with fixed/mobile obstacles - only collision with identified other vehicles
SourceThird Party Vehicle Identification Requirement
For Mini Kasko collision claims, the other vehicle involved must be identified (e.g., via license plate) to qualify for compensation
SourceClaim Reporting Deadline
Policyholders must report claims within 3 days of the event occurring or when becoming aware of it, by contacting sinistri@prima.it or calling the claims service
SourceAuthorized Repair Network Option
Policyholders can choose to repair vehicles at Prima's authorized repair network centers across Italy to receive better terms and benefits such as replacement vehicles
SourceDirect Settlement Procedure (CARD)
Prima adheres to the direct compensation procedure (CARD) for eligible collision claims between two vehicles, with compensation paid directly to the insured for repairs at authorized or non-authorized centers
Source