Italy insurance market

Generali Italia S.p.A. is a wholly owned subsidiary of Assicurazioni Generali S.p.A. and the leading insurer in the Italian retail insurance market, offering life, motor, property, health, savings, and business insurance solutions through a network of over 40,000 agents across Italy, protecting more than 10 million customers.

EUR 32.37bn (2024, lavoro diretto italiano, dato ANIA)

Intesa Sanpaolo Assicurazioni S.p.A. (formerly Intesa Sanpaolo Vita) is the insurance holding company (Capogruppo) of the Intesa Sanpaolo Group, Italy's largest banking group, and a market leader in bancassurance and supplementary pensions. It offers a full range of life insurance, investment, protection, and pension products for individuals, families and businesses, distributed through bank branches, private bankers and digital channels. The Group also includes Intesa Sanpaolo Protezione S.p.A. (non-life), Fideuram Vita S.p.A., Intesa Sanpaolo Insurance Agency, and InSalute Servizi S.p.A.

EUR 19.63bn (2024, lavoro diretto italiano per gruppo, dato ANIA)

Allianz S.p.A. is the Italian subsidiary of the German multinational Allianz SE, formed in October 2007 through the merger of RAS (Riunione Adriatica di Sicurtà), Lloyd Adriatico, and Allianz Subalpina. From 1 January 2026 it also incorporated Allianz Next S.p.A. It is one of Italy's leading insurers, operating with over 4,700 employees serving approximately 8 million customers through a nationwide agency network, bancassurance agreements, and the direct insurer Allianz Direct S.p.A.

EUR 18.97bn (2024, lavoro diretto italiano per gruppo, dato ANIA); premi Danni 4.5 mld per sola Allianz SpA (dato SFCR 2024)

Poste Vita S.p.A. is the life insurance company of the Poste Italiane Group, founded in 1999 and today Italy's leading insurer by premium income; together with its non-life subsidiary Poste Assicura S.p.A. (established 2010) it forms the Gruppo Assicurativo Poste Vita, distributing savings, protection, health, home, pet, motor and travel insurance products through the Poste Italiane post office network.

EUR 18.95bn (2024, lavoro diretto italiano per gruppo, dato ANIA); premi lordi 18.1 mld per sola Poste Vita SpA (dato bilancio)

Unipol Assicurazioni S.p.A. is the leading Italian insurance group in non-life insurance, especially motor TPL, and is listed on Borsa Italiana. Following the December 2024 merger incorporating UnipolSai and other sub-holdings, it operates as the consolidated parent insurer of the Unipol Group, serving over 16 million customers through approximately 2,000 agencies and 5,200 sub-agencies across Italy.

EUR 15.46bn (2024, lavoro diretto italiano per gruppo Unipol, dato ANIA); raccolta diretta assicurativa gruppo 15.62 mld (dato bilancio consolidato)

AXA Assicurazioni S.p.A. is the Italian subsidiary of the global AXA Group, one of the world's leading insurance and asset management companies. Operating in Italy since 1855 (rebranded as AXA Assicurazioni in 1993), it offers a wide range of insurance and financial products for individuals, families, and businesses through a network of agencies across Italy. It is the head company of the AXA Italia insurance group and is subject to the direction and coordination of AXA Mediterranean Holding SAU.

EUR ~7-8bn (2024, lavoro diretto italiano per gruppo AXA Italia, dato ANIA stimato); premi Danni 4.5 mld per sola AXA Assicurazioni SpA (dato SFCR 2024)

Crédit Agricole Assicurazioni S.p.A. is the non-life (Danni) bancassurance company of the Crédit Agricole Group in Italy, offering protection products for vehicles, home, health, personal accidents, payment instruments and small businesses, distributed mainly through the branches of the Crédit Agricole Italia banking group and through Agos.

EUR ~4.6bn (2024, lavoro diretto italiano per gruppo Credit Agricole Assurances in Italia, dato ANIA; +42.7% sul 2023)

Reale Mutua is the largest Italian insurance company organized in mutual form, founded in Turin in 1828, offering life and non-life insurance, banking, real estate and welfare solutions to individuals, families, professionals and businesses; it is the parent company (capogruppo) of Reale Group, active in Italy, Spain and Chile.

EUR ~4.9bn (2024, quota italiana del gruppo Reale Group di 6.3 mld totali con +9.6% mercato italiano)

Vittoria Assicurazioni is an Italian insurance company founded in Cremona in 1921 as the Italian Excess Insurance Company, later becoming La Vittoria Assicurazioni in 1936 and moving to Milan; it operates across all insurance risk sectors for individuals, families and businesses and has been controlled by the Acutis family since 1986.

EUR 1.952bn (2024, premi lordi contabilizzati totali; +11.1% sul 2023)

Italiana Assicurazioni is a mid-sized Italian multi-line insurer founded in 1889 in Milan as the "Cooperativa Italiana Incendio", part of Reale Group since 1966, offering motor, home, health, life, travel and business insurance through a nationwide agency network.

EUR 1.918bn (2024, premi lordi contabilizzati; +14.2% sul 2023)

Genertel is an Italian direct online insurance company, part of the Generali Group, founded in 1994 as Trieste e Venezia Assicurazioni and renamed Genertel in 2001; it was the first company in Italy to sell insurance policies by telephone and online.

HDI Assicurazioni is an Italian insurance company whose roots trace back to 1881 with the founding of a railway workers' mutual aid society; it took its current form in 2001 from the merger of BNC Assicurazioni and La Mannheim, and is now controlled by the German Talanx Group of Hannover.

Helvetia is a Swiss insurance group present in Italy since 1948, distributing life and non-life insurance products for individuals, families and businesses through a network of about 500 agencies, over 200 brokers, affinity groups and bank branches, under the direction of Helvetia Compagnia Svizzera d'Assicurazioni SA and its Italian subsidiary Helvetia Vita S.p.A.

Groupama Assicurazioni is the Italian subsidiary of the French mutual insurance and banking group Groupama, and is the group's largest foreign subsidiary, offering a broad range of motor, home, health, life, savings and business insurance through a network of agents across Italy.

Sara Assicurazioni is an Italian insurance company founded in 1946 as Società Assicuratrice Rischi Automobilistici, and is the official insurer of the Automobile Club d'Italia (ACI). Besides motor liability, it operates in property, accident, health, life and asset management lines through its subsidiary Sara Vita, distributed via a network of agencies across Italy.

Assimoco is the insurance group of reference for the Italian Cooperative Movement, offering motor, life, health, property and business insurance mainly distributed through Cooperative Credit Banks (BCC), Raiffeisen Rural Banks and agencies; it is the first Italian insurer to become a Benefit Corporation and to obtain B Corp certification.

EUR 372m (2024, dato bilancio Assimoco; fonte comunicato stampa)

Verti Assicurazioni S.p.A. is a fully digital direct insurer active in Italy, offering motor (car, motorbike, van) and home insurance products; it is the rebranded continuation of Direct Line Italy, acquired by the Spanish group MAPFRE in 2015.

QUIXA Assicurazioni S.p.A. is the digital insurance company of AXA Italia Group, dedicated to tech-savvy and sustainability-conscious customers who prefer online channels; it targets individuals and micro-enterprises, offering motor, home, health, pet and digital security insurance sold directly online.

Linear is a direct insurance company founded in Italy in 1996, initially selling motor policies by phone before moving online in 1999; it is part of Unipol Gruppo and specializes in selling car, motorcycle, van and home insurance directly via phone and internet.

EUR 251m (2024, dato bilancio Gruppo Unipol)

UniSalute is an Italian insurance company specialized exclusively in supplementary health and medical assistance insurance, part of the Unipol Group. It is the leading health insurance company in Italy by number of customers managed, serving over 11 million people through individual, family, corporate and healthcare fund policies.

EUR 1.013bn (2024, dato bilancio Gruppo Unipol; +27.2% sul 2023)

Arca Vita and Arca Assicurazioni are the bancassurance companies of the Unipol Group, based in Verona since 1987. Arca Vita was founded in 1987 as a life and pension savings specialist, while Arca Assicurazioni was established in 1995 as the first company to sell motor liability insurance through bank branches; together they distribute life, savings, motor, home, health and business insurance products through a network of partner banks.

<cite index="58-1">BCC Assicurazioni was born within the Credito Cooperativo banking system, thanks to cooperation between Cattolica Assicurazioni and the Iccrea group.</cite> <cite index="58-2">It handles the sale and management of insurance products aimed at protecting vehicles, people and health, life, home and supplementary pensions, as well as investment and capital insurance instruments, for both private and business/professional customers.</cite> Following a strategic reshuffle, <cite index="136-1">Assimoco acquired from Bcc Banca Iccrea 51% of the capital of Bcc Assicurazioni, the insurance company dedicated to offering protection products within the Bcc Iccrea group.</cite>

VHV Italia Assicurazioni S.p.A. is an Italian non-life insurer based in Belluno, originally founded in 1961 as the mutual company Assicurazioni Val Piave, which converted into a joint-stock company in 1998 and became part of the ITAS Assicurazioni Group. In 2023 the German VHV Group acquired 91.13% of the company, and it was rebranded from Assicuratrice Val Piave to VHV Italia Assicurazioni in March 2024, focusing on motor, construction, property and accident insurance.

Nobis is an Italian insurance company founded in Turin in 2008, offering high-service policies for motor, travel, health, home and business needs; in 2025 the Nobis Group joined AXA Italia.

Bene Assicurazioni is an innovative Italian insurance company founded in 2016 that operates in all main non-life insurance classes (motor, accident, health), targeting the retail and SME market through an omnichannel strategy combining a professional agency network with digital innovation.

ConTe.it is an online direct insurance brand distributing motor (car and motorcycle), pet and personal loan products in Italy, operated by AIS (Admiral Intermediary Services S.A.), the Italian branch of a Spanish intermediary company belonging to the British Admiral Group plc.

AIG Europe S.A. operates in Italy through its General Representative Office based in Milan, offering non-life insurance products to businesses and individuals; it is part of American International Group, a leading global insurance organization founded in 1919.

Allianz Direct is the direct insurance company of the Allianz Group in Italy, originating from Genialloyd, and is a leading online insurer offering motor, home and accident policies sold via internet and call center.

Coverwise is an insurance intermediary specialized in travel insurance, operating in Italy since 2012 and marketed under the Coverwise brand.

Assicuratrice Milanese is a traditional Italian non-life insurance company founded in Milan, specialized in professional liability (RC Professionale) and general lines products for individuals, small businesses and professionals, part of the Modena Capitale insurance group.

AssiVia is an online travel insurance brand operating in Italy. It is commercialized by the Italian insurance agent Travelassist S.r.l. (based in Rimini), while the underlying insurance policies are currently underwritten by the Swedish insurer Eir Försäkring AB, which operates in Italy under Freedom of Services since April 2024; previously the policies were underwritten by the German company ERGO Reiseversicherung AG.

Allianz Assicurazione Viaggio is the Italian travel-insurance consumer website of Allianz Partners, operated in Italy by AWP P&C S.A. – Rappresentanza Generale per l'Italia, the Italian branch of the French insurance company AWP P&C S.A. (part of the Allianz Group). It sells travel medical, cancellation, multi-trip, student and business travel insurance policies to residents of Italy and San Marino.

Banca Widiba is the digital and financial advisory bank of the Montepaschi Group, offering banking services, administered and managed savings, wealth management, insurance, credit and fiduciary services through a nationwide network of financial advisors.

BeRebel is an Italian insurtech agency and corporate start-up of the Unipol Insurance Group that distributes the products of Linear Assicurazioni, offering the first monthly, pay-per-kilometre digital car insurance policy in Italy and Europe.

Chubb operates in Italy through Chubb European Group SE, a Societas Europaea headquartered in France that runs its Italian business via a secondary office (Rappresentanza Generale) in Milan, offering property & casualty, accident & health, travel and liability insurance to individuals, families and businesses.

Columbus Assicurazioni is the Italian commercial brand of Collinson Insurance Solutions Europe Limited, a Malta-incorporated insurance agent that is part of the British Collinson Group.

ERGO Assicurazione Viaggi is the Italian commercial brand of ERGO Reiseversicherung AG, a travel insurance specialist founded in 1907 in Germany and part of Munich Re's ERGO Group; it has operated in Italy since 2007 as a secondary office/general representation based in Milan.

Europ Assistance Italia S.p.A. is the Italian insurance and assistance company of the Europ Assistance Group, active in Italy since 1968 as a leader in private assistance, offering insurance and assistance solutions in travel, mobility, health and home/family, and part of the Generali Group. Since May 2026 the group's global activities operate under the new Redion brand.

Frontier Assicurazioni is an Italian insurance intermediary specialized in digital travel insurance, distributing policies underwritten by IMA Italia Assistance S.p.A. (part of the French Inter Mutuelles Assistance group) in partnership with the Turin-based intermediary Insurance Travel Srl.

Globelink is a UK-based independent travel insurance broker/agency, trading as Globelink International, that has provided travel insurance to UK and EU residents (including Italy) since 1996, underwritten through Lloyd's of London syndicates.

Great Lakes Insurance SE is a German specialty insurance company, fully owned by Munich Re, that conducts delegated authority and coinsurance business and operates in Italy through its Milan-based Italian Branch, distributing motor, home, pet and commercial property/casualty products via partner underwriting agencies such as Prima Assicurazioni, Telepass Assicura, DUAL Italia and Barkibu.

Imaway is the online travel insurance brand of IMA Italia Assistance S.p.A., the Italian subsidiary of the French Inter Mutuelles Assistance (IMA) group.

Holins is the 100% Italian online travel insurance brand of Insurance Travel S.r.l. (I4T), an insurance intermediary agency founded in 2003 in Turin, specialized in travel insurance and tourism-sector coverage, offering fully digital policies underwritten by partners such as IMA Italia Assistance and AXA/Inter Partner Assistance.

AXA Assistance, commercially operated in Italy as AXA Partners Italia, is the Italian General Representation of Inter Partner Assistance S.A., an international insurance and reinsurance company headquartered in Brussels and part of the AXA Group's AXA Partners business unit. It specializes in assistance and legal-protection insurance, offering travel, motor, home, health and lifestyle/credit-protection solutions to individuals, corporate partners and insurance intermediaries across Italy.

Intermundial is a Spanish travel and sports insurance broker/insurer, part of Grupo Atlantigo, operating in Italy since more than a decade through its Milan branch (Intermundial XXI, S.L.U.) and the intermundial.it portal, offering a wide range of online travel, sports and student insurance products.

Founded in 1821 with headquarters in Trento, ITAS is the oldest insurance company in Italy and one of the few mutual insurers in the market.

Prima Assicurazioni is an Italian insurtech insurance agency specialising in the online sale of motor, motorcycle, moped, van, home and family policies, distributing products underwritten by Great Lakes Insurance (Munich Re), iptiQ (Swiss Re) and Zavarovalnica Triglav, both directly online and through a network of partner agents and brokers.

Heymondo is a Spanish online travel insurance brokerage headquartered in Barcelona, founded in 2017, which operates in Italy since 2019 in partnership with IMA Italia Assistance and, more recently, Iris Global; it opened a registered Italian establishment in Milan in February 2025 and offers digital travel insurance products via its website and app.

Viaggi Sicuri is an online travel insurance brand marketed in Italy by Travelassist S.r.l., an insurance intermediary based in Rimini registered with IVASS; the policies are underwritten by the Swedish insurer Eir Försäkring AB, which took over from the German insurer ERGO Reiseversicherung AG.

Zavarovalnica Triglav, d.d. is the main insurance company of the Triglav Group, one of the largest insurance and financial groups in South-East Europe, headquartered in Ljubljana, Slovenia. It does not have a licensed subsidiary or branch in Italy; it operates in the Italian motor insurance market under the Freedom to Provide Services (FOS/LPS) regime as underwriter for policies distributed by the Italian insurtech agency Prima Assicurazioni S.p.A.

Zurich is a global insurance group headquartered in Zurich, Switzerland; in Italy the group operates through several licensed entities (Zurich Insurance Company Ltd, Zurich Insurance Europe AG and Zurich Investments Life S.p.A., all with General Representative Offices in Milan) offering non-life, life, savings and pension products to individuals, professionals and businesses.