Insurer profile

Prima Assicurazioni S.p.A.

Prima Assicurazioni S.p.A. · Italy

Founded 2014Piazzale Loreto 17, Milan, ItalyLast verified Aug 31, 2026

Overview

Prima Assicurazioni is an Italian insurtech insurance agency specialising in the online sale of motor, motorcycle, moped, van, home and family policies, distributing products underwritten by Great Lakes Insurance (Munich Re), iptiQ (Swiss Re) and Zavarovalnica Triglav, both directly online and through a network of partner agents and brokers.

Source

Products in this market

Offer pages

Company details

Parent group: AXA S.A.
Regulator: IVASS (Institute for the Supervision of Insurance)
Phone: +39 02 72626462
Email: [email protected]

Official website

Products from Prima Assicurazioni S.p.A.

Motor

Car Insurance (RC Auto)

Mandatory third-party liability car insurance, customizable with accessory coverages like roadside assistance, legal protection and driver injury.

Theft and Fire / Collision Cover (Auto)

Optional add-on covering theft, fire, vandalism and collision damage to the insured vehicle.

Motorcycle Insurance (RC Moto)

Mandatory third-party liability insurance for motorcycles, with optional theft, fire and roadside assistance add-ons.

Moped/Scooter Insurance (RC Ciclomotore)

Mandatory liability insurance for mopeds and scooters under 50cc, with accident, theft and fire covers available.

Van/Truck Insurance (RC Autocarro)

Mandatory liability insurance for commercial vans and trucks, customizable with kasko, glass and legal protection covers.

Property

Home Insurance (Casa e Famiglia)

Modular home insurance covering fire, weather damage, theft, third-party liability and family accidents.

Home Theft Cover

Covers damage to the home from theft, robbery and vandalism.

Contents and Furniture Damage Cover

Covers damage to furniture, appliances and household contents from fire, power surges, water leaks and weather events.

Health

Family Accident Cover (Infortuni Famiglia)

Protects the policyholder and family members against physical injury from accidents, valid in Italy and the EU.

Liability

Head of Family Liability (RC Capofamiglia)

Covers all household family members for accidental damage caused to third parties in daily life.

Home Legal Protection (Tutela Legale Casa)

Covers legal expenses for judicial or extrajudicial proceedings related to the home and family, available in Base and Super versions.

Pet

Pet Liability Cover (RC Animali Domestici)

Add-on covering damages caused by dogs, cats and other pets to third parties.

Regulatory updates

Prima Assicurazioni S.p.A. is registered with IVASS's Single Register of Insurance Intermediaries (RUI) under number A000511660. In August 2025 AXA signed an agreement to acquire a 51% majority stake in Prima, and the deal was completed on 28 November 2025 for approximately €538 million, bringing Prima into the AXA Group; the remaining 49% is subject to call/put options exercisable in 2029-2030. Separately, following the merger of iptiQ EMEA P&C's Italian branch into Allianz Direct Versicherungs-AG (effective 16 December 2025, approved by IVASS and announced in IVASS Bulletin No. 12/2025 of 30 January 2026), Allianz Direct now fully takes over the existing iptiQ insurance contracts distributed by Prima.