Insurer profile

Generali Italia S.p.A.

Generali Italia S.p.A. is a subsidiary of Assicurazioni Generali Group and the leading insurer in the Italian retail insurance market, offering life, motor, property, health, savings, and business insurance solutions through a network of over 1,400 agencies across Italy.

Source
Legal entity
Generali Italia S.p.A.
Headquarters
Mogliano Veneto, Italy
Parent group
Assicurazioni Generali S.p.A.
Regulator
IVASS – Institute for the Supervision of Insurance (Istituto per la Vigilanza sulle Assicurazioni)
Phone
+39 800 880 880
Email
info.it@generali.com
Last verified
May 1, 2026
Official website

Products from Generali Italia S.p.A.

motor

Immagina Strade Nuove – Motor Insurance (RC Auto)

Customisable car insurance (MTPL) covering liability to third parties, with optional extras such as theft, fire, kasko, driver accident cover, and telematics.

motor

Immagina Strade Nuove – Motorcycle Insurance (RC Moto)

Motorcycle and scooter insurance covering mandatory third-party liability, with optional assistance and accessories protection.

motor

RC Natanti – Watercraft Liability Insurance

Mandatory third-party liability insurance for boats and watercraft, covering crew and third parties.

motor

Generali Historic Vehicle Insurance

Insurance for historic vehicles (cars 30+ years, motorcycles 20+ years) registered in official historic registries, covering fire, theft, and robbery.

motor

Generali Sei in Viaggio – Travel Insurance

Flexible travel insurance covering cancellation, medical expenses, and assistance for holidays, work, or study trips in Italy and abroad.

motor

Legal Protection – Motor and Watercraft

Legal protection covering expenses related to legal disputes, licence suspension, and administrative proceedings linked to vehicle and watercraft use.

property

Immagina Adesso – Home Module

Modular home insurance covering property damage, fire, water damage, theft, civil liability, domestic assistance, and smart sensors.

property

ATTIVA Turismo – Hotel and Hospitality Insurance

Comprehensive and modular multiline insurance for hotels, guesthouses, and other hospitality businesses, including cyber risk and natural catastrophe cover.

property

Agricultural and Agritourism Insurance

Complete and modular insurance protecting agricultural businesses and agritourism farms from unexpected events.

health

Immagina Adesso – Health & Wellbeing Module

Health and accident module offering personalised check-ups, accident cover, specialist visit bookings, and 24/7 medical assistance.

health

Obiettivo Salute – Health Insurance

Personal and family health insurance offering accident cover, illness benefits, hospitalisation reimbursements, and preventive care.

health

Business Accident and Illness Insurance for Corporate Staff

Group accident and illness insurance for company employees, with special discounts on accident cover.

health

Healthcare Professional Liability Insurance

Liability insurance for healthcare professionals covering claims for damages caused unintentionally during professional activities.

life

Scegli col Cuore PER CHI AMI – Term Life

Term life insurance providing a capital sum to beneficiaries in the event of the policyholder's premature death.

life

Scegli per una Lungavita – Long Term Care

Long-term care life insurance providing a lifetime annuity if the insured loses self-sufficiency, ensuring daily support.

life

Scegli col Cuore PROGETTI – Loan/Mortgage Protection

Life insurance solution helping maintain financial commitments such as a mortgage or loan via a gradually decreasing capital sum.

life

Pensione Immediata – Immediate Annuity

Immediate annuity product providing guaranteed regular income from the outset.

financial

GenerAzione Risparmio – Savings Plan

Savings insurance plan combining guaranteed capital protection with financial growth to plan and protect important life goals over time.

financial

GenerAzione Investimento – Investment Insurance

Unit-linked investment insurance product allowing access to diversified financial opportunities while protecting the investment target.

financial

ImmaginaFuturo – Savings and Investment

Combined savings and investment life insurance solution for building capital over time and protecting personal financial goals.

financial

Generali Global – Open Pension Fund

Open pension fund allowing individual or collective membership to supplement the public pension with a complementary retirement plan.

travel

Generali Sei in Viaggio – Medical and Assistance Cover

Travel medical insurance including 24/7 assistance, medical repatriation, hospitalisation costs, and interpreter services when abroad.

travel

Generali Sei in Viaggio – Trip Cancellation

Travel cancellation insurance covering penalties and non-refundable costs when a trip must be cancelled due to illness, accident, or other covered events.

liability

Immagina Adesso – Armonia (Personal Liability Module)

Personal civil liability module covering damages involuntarily caused to third parties and also online.

pet

Immagina Adesso Cucciolo – Pet Insurance

Pet insurance for domestic animals covering veterinary health, GPS tracking collar, and civil liability for damages caused by the pet.

property

RC Cavalli – Equine Liability Insurance

Civil liability insurance covering damages caused by horses owned or kept by the policyholder.

cyber

Cyber Insurance for SMEs

Cyber risk insurance for small and medium enterprises covering data breach, ransomware, business interruption from cyber attacks, and liability to third parties.

Regulatory updates

IVASS Regulation No. 56/2025 (effective April 8, 2025) introduced updated rules on insurance certificates and accident report forms for motor vehicles and watercraft. In March 2024, IVASS authorised the partial demerger of Genertellife S.p.A. in favour of Generali Italia S.p.A., Alleanza Assicurazioni S.p.A. and Genertel S.p.A. (effective July 1, 2024). In 2023, IVASS authorised the merger by incorporation of Generali Business Solutions S.p.A. into Generali Italia S.p.A. IVASS also authorised Delfin S.à.r.l. to hold a qualifying stake in Assicurazioni Generali S.p.A. (June 2023). Generali Italia is registered in the IVASS Register of Insurance Companies under no. 1.00021.

Reputation and reviews

Facebook

290,668 likes

Trustpilot

1.2

574 reviews

Google

4.3

Score of 4.3/5 observed on a third-party aggregator (mobileparts.it) referencing Google reviews for Generali Italia S.p.A. at Via Marocchesa 14, 31021 Mogliano Veneto. Direct Google Maps profile URL for the Italian headquarters could not be confirmed; score is included as reported.