Insurer profile

Generali Italia S.p.A.

Generali Italia S.p.A. · Italy

Founded 2013Mogliano Veneto, ItalyLast verified Jul 13, 2026

Overview

Generali Italia S.p.A. is a wholly owned subsidiary of Assicurazioni Generali S.p.A. and the leading insurer in the Italian retail insurance market, offering life, motor, property, health, savings, and business insurance solutions through a network of over 40,000 agents across Italy, protecting more than 10 million customers.

Source

Products in this market

Offer pages

Company details

Parent group: Assicurazioni Generali S.p.A.
Regulator: IVASS – Institute for the Supervision of Insurance (Istituto per la Vigilanza sulle Assicurazioni)
Phone: +39 041 5492111
Email: [email protected]

Official website

Products from Generali Italia S.p.A.

Motor

Immagina Strade Nuove – Motor Insurance (RC Auto)

Flexible, customisable car insurance (MTPL) covering mandatory third-party liability, with optional extras such as theft, fire, kasko, driver accident cover, and telematics; also covers electric cars, scooters, bikes, and shared vehicles.

Immagina Strade Nuove Passione Moto – Motorcycle Insurance

Motorcycle and scooter insurance covering mandatory third-party liability with three coverage levels and optional assistance and accessories protection.

Generali Sei in Auto – Commercial Vehicle Insurance

Motor liability insurance dedicated to commercial vehicles for the transport of goods, buses, agricultural machinery, operating machines, and trailers.

RC Natanti – Watercraft Liability Insurance

Mandatory third-party liability insurance for boats and watercraft, covering crew and third parties.

Ruote da Collezione – Historic Vehicle Insurance

Insurance for historic vehicles (cars 30+ years, motorcycles 20+ years) registered in official historic registries; covers up to 15 vehicles with decreasing premiums and includes fire, theft, and robbery.

Generali Sei in Sicurezza in Circolazione – Road Accident Cover

Personal accident insurance covering the economic consequences of an accident suffered while driving or travelling in any vehicle.

Legal Protection – Motor and Watercraft

Legal protection covering expenses related to legal disputes, licence suspension, and administrative proceedings linked to vehicle and watercraft use.

Property

Immagina Adesso – Home Module

Modular home insurance covering property damage, fire, water damage, theft, civil liability, domestic assistance, and smart sensors.

ATTIVA Turismo – Hotel and Hospitality Insurance

Comprehensive and modular multiline insurance for hotels, guesthouses, and other hospitality businesses, including cyber risk and natural catastrophe cover.

Valore Commercio Plus – Retail and Commercial Business Insurance

Comprehensive multiline insurance meeting the insurance needs of retailers, shopkeepers, and businesses in the commercial and food service sectors.

ATTIVA Arti e Mestieri – Artisan and Manufacturing Insurance

Insurance for artisan and manufacturing businesses covering property, liability for product defects, and including disaster recovery services.

Agricultural and Agritourism Insurance

Complete and modular insurance protecting agricultural businesses and agritourism farms from unexpected events.

Health

Immagina Adesso – Health & Wellbeing Module

Health and accident module offering personalised check-ups, accident cover, specialist visit bookings, and 24/7 medical assistance.

Generali Sei in Salute Alta Protezione – Health Insurance

Health insurance offering six combinations of main guarantees for hospitalisation, diagnostics, specialist visits, and prevention, with a wide range of optional covers.

Generali Sei in Salute Protezione Integrativa – Supplementary Health Insurance

Health insurance that integrates public health coverage with economic support in case of accidents or illness, covering hospitalisation and related costs.

Business Accident and Illness Insurance for Corporate Staff

Group accident and illness insurance for company employees, with special discounts on accident cover.

Liability

Healthcare Professional Liability Insurance

Liability insurance for healthcare professionals covering claims for damages caused unintentionally during professional activities.

Professional Liability Insurance for Lawyers

Professional indemnity insurance for lawyers covering liability claims arising from professional activities.

Professional Liability Insurance for Engineers and Architects

Professional indemnity insurance for engineers, architects, and designers covering liability for damages caused during professional activities.

Immagina Adesso – Armonia (Personal Liability Module)

Personal civil liability module covering damages involuntarily caused to third parties, including online liability.

RC Cavalli – Equine Liability Insurance

Civil liability insurance covering damages caused by horses owned or kept by the policyholder.

Travel

Generali Sei in Viaggio – Trip Cancellation Insurance

Travel cancellation insurance covering penalties and non-refundable costs when a trip must be cancelled due to illness, accident, or other covered events.

Generali Sei in Viaggio – Medical and Assistance Cover

Travel medical insurance including 24/7 assistance, medical repatriation, hospitalisation costs abroad, and interpreter services.

Life

Scegli col Cuore PER CHI AMI – Term Life

Term life insurance providing a capital sum to beneficiaries in the event of the policyholder's premature death.

Lungavita – Long Term Care Life Insurance

Long-term care life insurance providing a lifetime annuity if the insured loses self-sufficiency, with assistance for personal care needs.

Scegli col Cuore PROGETTI – Loan/Mortgage Protection

Life insurance solution helping maintain financial commitments such as a mortgage or loan via a gradually decreasing capital sum.

Pensione Immediata – Immediate Annuity

Immediate annuity product providing guaranteed regular income from the outset.

Financial

GenerAzione Risparmio – Savings Plan

Savings insurance plan combining guaranteed capital protection with financial growth to plan and protect important life goals over time.

GenerAzione Investimento – Unit-Linked Investment Insurance

Unit-linked investment insurance product allowing access to diversified financial opportunities while protecting the investment target.

ImmaginaFuturo – Savings and Investment

Combined savings and investment life insurance solution for building capital over time with a managed separate account offering capital stability.

Generali Global – Open Pension Fund

Open pension fund allowing individual or collective membership to supplement the public pension with a complementary retirement plan.

Pet

Immagina Adesso Cucciolo – Pet Insurance

Pet insurance for domestic animals covering veterinary health, GPS tracking collar, and civil liability for damages caused by the pet.

Cyber

Cyber Insurance for SMEs

Cyber risk insurance for small and medium enterprises covering data breach, ransomware, business interruption from cyber attacks, and liability to third parties.

Regulatory updates

In May 2026, IVASS authorised (Provvedimento n. 0106167 del 12/05/2026) the partial demerger of Genertel S.p.A. in favour of Generali Italia S.p.A., effective 1 October 2026, transferring the 'GenertelPremium' managed fund portfolio and related internal funds. IVASS Regulation No. 57 of 9 February 2026 introduced updated rules on the valuation of non-durable securities under Law No. 199/2025. From 15 January 2026, the Arbitro Assicurativo (Insurance Arbitrator) became operational as a new out-of-court dispute resolution system (Provvedimento IVASS n. 163/2025). IVASS Regulation No. 56/2025 (effective 8 April 2025) introduced updated rules on insurance certificates and accident report forms for motor vehicles and watercraft; insurers were also required by 8 April 2026 to make digital apps available for accident reporting. In July 2024, IVASS authorised the partial demerger of Genertellife S.p.A. in favour of Generali Italia S.p.A., Alleanza Assicurazioni S.p.A. and Genertel S.p.A. (effective 1 July 2024). Generali Italia is registered in the IVASS Register of Insurance Companies under no. 1.00021, and the Generali Group is registered under no. 026 in the register of insurance groups.