Insurer profile
Via Directa – Companhia de Seguros, S.A. (trading as ok! seguros)
ok! seguros (formerly OK! Teleseguros) is a Portuguese direct insurer operating without a traditional branch network, selling and managing policies online, by phone and via app since 1998, and belongs to Grupo Fidelidade.
Source- Legal entity
- Via Directa – Companhia de Seguros, S.A. (trading as ok! seguros)
- Headquarters
- Lisbon, Portugal
- Parent group
- Fidelidade - Companhia de Seguros, S.A. (Grupo Fidelidade)
- Regulator
- Insurance and Pension Funds Supervisory Authority (ASF)
- Phone
- +351 213 212 001
- equipaok@okseguros.pt
- Founded
- 1998
- Last verified
- Aug 26, 2026
Products from Via Directa – Companhia de Seguros, S.A. (trading as ok! seguros)
motor
ok! Auto Insurance
Car insurance ranging from basic third-party liability to comprehensive plans with own-damage, glass, theft and replacement vehicle cover.
motor
ok! Moto Insurance
Motorcycle insurance covering mandatory third-party liability plus optional own-damage, driver protection and legal defence.
property
ok! Home Insurance
Modular home insurance for owners and tenants covering fire, theft and household emergency assistance.
health
ok! Health Insurance (by Multicare)
Private health insurance leveraging the Multicare network, with base cover for online medicine plus optional modules for consultations, exams and hospitalisation.
travel
ok! Travel Insurance
Travel insurance providing medical assistance and support for trip mishaps such as flight cancellations, with 24/7 assistance.
health
ok! Personal Accident Insurance
Personal accident insurance covering accidents in Portugal and abroad, 24 hours a day, with death/disability capital and civil liability cover.
other
ok! Biker Insurance (bicycles and scooters)
Personal accident insurance for cyclists and e-scooter riders, covering death/disability, medical expenses, civil liability and 24/7 assistance at a fixed price.
accident
ok! acidentes pessoais
Personal accident insurance covering hospitalisation, medication, permanent disability/death benefits and third-party liability, in Portugal and abroad, 24/7.
Regulatory updates
Via Directa – Companhia de Seguros, S.A. is registered with the ASF under registration number 1142, with its head office at Rua Alexandre Herculano 53, Lisbon, and NIPC 504011944. Like the rest of the Portuguese insurance sector, it was subject to the transition to the IFRS 17 accounting standard effective 1 January 2023, and remains under ASF's ongoing prudential (Solvency II) and market-conduct supervision, including consumer complaint handling requirements (mediation via CIMPAS) and adherence to ASF's general regulatory reporting obligations.
Reputation and reviews
Offer pages
Motor third-party liability
ok! seguros is a motor third-party liability insurance for the Portugal market with online purchase and limited assistance availability.
Last verified Sep 2, 2026
Travel insurance
ok! seguros is a travel insurance for the Portugal market with online purchase and 24/7 assistance.
Last verified Aug 26, 2026