
Insurer profile
Via Directa – Companhia de Seguros, S.A. (trading as ok! seguros)
Via Directa – Companhia de Seguros, S.A. (trading as ok! seguros) · Portugal
Overview
ok! seguros (formerly OK! Teleseguros) is a Portuguese direct insurer operating without a traditional branch network, selling and managing policies online, by phone and via app since 1998, and belongs to Grupo Fidelidade.
Source7
Products in this market
2
Offer pages
Company details
- Parent group
- Fidelidade - Companhia de Seguros, S.A. (Grupo Fidelidade)
- Regulator
- Insurance and Pension Funds Supervisory Authority (ASF)
- Phone
- +351 213 212 001
- [email protected]
Products from Via Directa – Companhia de Seguros, S.A. (trading as ok! seguros)
Motor2
ok! Auto Insurance
Car insurance ranging from basic third-party liability to comprehensive plans with own-damage, glass, theft and replacement vehicle cover.
ok! Moto Insurance
Motorcycle insurance covering mandatory third-party liability plus optional own-damage, driver protection and legal defence.
Health2
ok! Health Insurance (by Multicare)
Private health insurance leveraging the Multicare network, with base cover for online medicine plus optional modules for consultations, exams and hospitalisation.
ok! Personal Accident Insurance
Personal accident insurance covering accidents in Portugal and abroad, 24 hours a day, with death/disability capital and civil liability cover.
Regulatory updates
Via Directa – Companhia de Seguros, S.A. is registered with the ASF under registration number 1142, with its head office at Rua Alexandre Herculano 53, Lisbon, and NIPC 504011944. Like the rest of the Portuguese insurance sector, it was subject to the transition to the IFRS 17 accounting standard effective 1 January 2023, and remains under ASF's ongoing prudential (Solvency II) and market-conduct supervision, including consumer complaint handling requirements (mediation via CIMPAS) and adherence to ASF's general regulatory reporting obligations.
Reputation and reviews
Offer pages
Motor third-party liability
motor third-party liability insurance from ok! seguros for the Portugal market, with online purchase.
Last verified Sep 2, 2026
Travel insurance
travel insurance from ok! seguros for the Portugal market, with online purchase and 24/7 assistance.
Last verified Aug 26, 2026