Insurer profile

First Marine A/S (trading as FIRST.)

First Marine A/S (trading as FIRST.) · Denmark

Founded 2005Copenhagen, DenmarkLast verified Sep 1, 2026

Overview

First is a Danish Managing General Underwriter (MGU) and insurance agency established in 2005, offering private and commercial insurance products underwritten on behalf of Lloyd's Insurance Company S.A. and several other international insurers; the company was acquired by the German GGW Group (Wecoya) in 2025.

Source

Products in this market

Offer pages

Company details

Parent group: GGW Group GmbH (via WECOYA Nordics & Baltic Underwriting GmbH)
Regulator: Danish Financial Supervisory Authority (Finanstilsynet)
Phone: +45 70 70 24 70
Email: [email protected]

Official website

Products from First Marine A/S (trading as FIRST.)

Motor

Car insurance

Combined liability and comprehensive (kasko) motor insurance with 9 premium tiers and optional roadside assistance.

Motorcycle insurance (incl. Harley-Davidson)

Motorcycle insurance including liability and comprehensive cover, with acceptance of no-claims history and EU roadside assistance.

Property

House insurance

Building insurance covering fire, storm, water and other damage to the home, with new-value compensation in most cases.

Contents insurance

Household contents insurance covering personal belongings, liability and legal expenses, with cover for children living away from home.

Boat insurance

Boat insurance covering comprehensive (kasko) damage, liability and sailing accidents.

Caravan insurance

Insurance for caravans with what First describes as one of Denmark's best coverage levels at a competitive price.

Construction defects insurance

Insurance covering latent building defects for construction projects, with policy documents available online.

Building/inventory insurance

Commercial property insurance covering buildings and business inventory/equipment.

Property insurance

Commercial property insurance for real estate owners and investors.

Cargo/Transport insurance (Marine)

Marine cargo/transport insurance covering goods in transit, including tariffs and Incoterms guidance.

Marine Hull insurance

Hull insurance covering physical damage to vessels, referenced across First's product information pages.

Harbour and marina insurance

All-risk cover from Lloyd's of London for harbours and marinas, bundling multiple insurance lines into one policy.

Storm flood and high water insurance

Cover for storm flood and high water damage, part of First's harbour/marina insurance package.

Crane insurance

Insurance for cranes, offered as part of First's harbour and marina insurance package.

Health

Accident insurance

Personal accident insurance covering death and disability, with co-insurance of children and unique optional add-ons.

Health insurance (Standard/Plus)

Supplementary health/sickness cover offered in Standard (DKK 25,000) and Plus (DKK 35,000) tiers.

Group accident insurance

Collective accident insurance for employees of a business.

Liability

Dog liability insurance

Liability insurance covering damage caused by a dog to third parties or their property.

Business liability insurance

Commercial general liability insurance for businesses, with detailed terms and claims handling.

Workers' compensation insurance

Mandatory statutory insurance covering employees for permanent injury and loss of earning capacity following workplace accidents.

Business legal expenses insurance

Legal expenses cover for businesses involved in litigation.

Collective board liability (D&O) insurance

Directors & officers liability insurance offered as part of First's harbour/marina insurance package.

Travel

Travel insurance

Top-class travel insurance available with either European or worldwide coverage, sold alongside contents insurance.

Business travel insurance

Travel insurance designed for employees travelling on business.

Pet

Horse insurance

Horse insurance covering death or euthanasia, theft or loss, loss of use and veterinary/sickness costs.

Breeder insurance (standard and embryo)

Specialised breeding insurance for horses, available as standard or embryo cover.

Dog insurance

Sickness and accident insurance for dogs, offered with multi-policy discounts.

Cat insurance

Sickness and accident insurance for cats.

Other

Diver insurance

Specialised insurance for divers, listed among First's private insurance types.

Family insurance

Bundled family insurance package offered alongside First's other personal lines.

Regulatory updates

In September 2025 it was announced that Permira- and Hg Capital-backed GGW Group (through its Wecoya Nordics & Baltic Underwriting unit) would acquire a majority stake in First Forsikring (First Marine A/S), with the deal completing around 1 October 2025; First continues to operate as a coverholder for Lloyd's Brussels and other international carriers, registered with Finanstilsynet under CVR no. 28967098.