Insurer profile
First Marine A/S (trading as FIRST.)
First is a Danish Managing General Underwriter (MGU) and insurance agency established in 2005, offering private and commercial insurance products underwritten on behalf of Lloyd's Insurance Company S.A. and several other international insurers; the company was acquired by the German GGW Group (Wecoya) in 2025.
Source- Legal entity
- First Marine A/S (trading as FIRST.)
- Headquarters
- Copenhagen, Denmark
- Parent group
- GGW Group GmbH (via WECOYA Nordics & Baltic Underwriting GmbH)
- Regulator
- Danish Financial Supervisory Authority (Finanstilsynet)
- Phone
- +45 70 70 24 70
- first@first.dk
- Founded
- 2005
- Last verified
- Sep 1, 2026
Products from First Marine A/S (trading as FIRST.)
motor
Car insurance
Combined liability and comprehensive (kasko) motor insurance with 9 premium tiers and optional roadside assistance.
property
House insurance
Building insurance covering fire, storm, water and other damage to the home, with new-value compensation in most cases.
property
Contents insurance
Household contents insurance covering personal belongings, liability and legal expenses, with cover for children living away from home.
health
Accident insurance
Personal accident insurance covering death and disability, with co-insurance of children and unique optional add-ons.
property
Boat insurance
Boat insurance covering comprehensive (kasko) damage, liability and sailing accidents.
pet
Horse insurance
Horse insurance covering death or euthanasia, theft or loss, loss of use and veterinary/sickness costs.
pet
Breeder insurance (standard and embryo)
Specialised breeding insurance for horses, available as standard or embryo cover.
pet
Dog insurance
Sickness and accident insurance for dogs, offered with multi-policy discounts.
liability
Dog liability insurance
Liability insurance covering damage caused by a dog to third parties or their property.
motor
Motorcycle insurance (incl. Harley-Davidson)
Motorcycle insurance including liability and comprehensive cover, with acceptance of no-claims history and EU roadside assistance.
property
Caravan insurance
Insurance for caravans with what First describes as one of Denmark's best coverage levels at a competitive price.
travel
Travel insurance
Top-class travel insurance available with either European or worldwide coverage, sold alongside contents insurance.
pet
Cat insurance
Sickness and accident insurance for cats.
health
Health insurance (Standard/Plus)
Supplementary health/sickness cover offered in Standard (DKK 25,000) and Plus (DKK 35,000) tiers.
other
Diver insurance
Specialised insurance for divers, listed among First's private insurance types.
other
Family insurance
Bundled family insurance package offered alongside First's other personal lines.
liability
Business liability insurance
Commercial general liability insurance for businesses, with detailed terms and claims handling.
liability
Workers' compensation insurance
Mandatory statutory insurance covering employees for permanent injury and loss of earning capacity following workplace accidents.
property
Construction defects insurance
Insurance covering latent building defects for construction projects, with policy documents available online.
property
Building/inventory insurance
Commercial property insurance covering buildings and business inventory/equipment.
property
Property insurance
Commercial property insurance for real estate owners and investors.
liability
Business legal expenses insurance
Legal expenses cover for businesses involved in litigation.
travel
Business travel insurance
Travel insurance designed for employees travelling on business.
health
Group accident insurance
Collective accident insurance for employees of a business.
property
Cargo/Transport insurance (Marine)
Marine cargo/transport insurance covering goods in transit, including tariffs and Incoterms guidance.
property
Marine Hull insurance
Hull insurance covering physical damage to vessels, referenced across First's product information pages.
property
Harbour and marina insurance
All-risk cover from Lloyd's of London for harbours and marinas, bundling multiple insurance lines into one policy.
liability
Collective board liability (D&O) insurance
Directors & officers liability insurance offered as part of First's harbour/marina insurance package.
property
Storm flood and high water insurance
Cover for storm flood and high water damage, part of First's harbour/marina insurance package.
property
Crane insurance
Insurance for cranes, offered as part of First's harbour and marina insurance package.
Regulatory updates
In September 2025 it was announced that Permira- and Hg Capital-backed GGW Group (through its Wecoya Nordics & Baltic Underwriting unit) would acquire a majority stake in First Forsikring (First Marine A/S), with the deal completing around 1 October 2025; First continues to operate as a coverholder for Lloyd's Brussels and other international carriers, registered with Finanstilsynet under CVR no. 28967098.
Reputation and reviews
Offer pages
Motor casco
First is a motor casco insurance for the Denmark market with online purchase and 24/7 assistance.
Last verified Sep 1, 2026
Travel insurance
First is a travel insurance for the Denmark market with online purchase and 24/7 assistance.
Last verified Sep 1, 2026