Insurer profile
First Marine A/S (trading as FIRST.)
First Marine A/S (trading as FIRST.) · Denmark
Overview
First is a Danish Managing General Underwriter (MGU) and insurance agency established in 2005, offering private and commercial insurance products underwritten on behalf of Lloyd's Insurance Company S.A. and several other international insurers; the company was acquired by the German GGW Group (Wecoya) in 2025.
Source30
Products in this market
2
Offer pages
Company details
- Parent group
- GGW Group GmbH (via WECOYA Nordics & Baltic Underwriting GmbH)
- Regulator
- Danish Financial Supervisory Authority (Finanstilsynet)
- Phone
- +45 70 70 24 70
- [email protected]
Products from First Marine A/S (trading as FIRST.)
Motor2
Car insurance
Combined liability and comprehensive (kasko) motor insurance with 9 premium tiers and optional roadside assistance.
Motorcycle insurance (incl. Harley-Davidson)
Motorcycle insurance including liability and comprehensive cover, with acceptance of no-claims history and EU roadside assistance.
Property12
House insurance
Building insurance covering fire, storm, water and other damage to the home, with new-value compensation in most cases.
Contents insurance
Household contents insurance covering personal belongings, liability and legal expenses, with cover for children living away from home.
Boat insurance
Boat insurance covering comprehensive (kasko) damage, liability and sailing accidents.
Caravan insurance
Insurance for caravans with what First describes as one of Denmark's best coverage levels at a competitive price.
Construction defects insurance
Insurance covering latent building defects for construction projects, with policy documents available online.
Building/inventory insurance
Commercial property insurance covering buildings and business inventory/equipment.
Property insurance
Commercial property insurance for real estate owners and investors.
Cargo/Transport insurance (Marine)
Marine cargo/transport insurance covering goods in transit, including tariffs and Incoterms guidance.
Marine Hull insurance
Hull insurance covering physical damage to vessels, referenced across First's product information pages.
Harbour and marina insurance
All-risk cover from Lloyd's of London for harbours and marinas, bundling multiple insurance lines into one policy.
Storm flood and high water insurance
Cover for storm flood and high water damage, part of First's harbour/marina insurance package.
Crane insurance
Insurance for cranes, offered as part of First's harbour and marina insurance package.
Health3
Accident insurance
Personal accident insurance covering death and disability, with co-insurance of children and unique optional add-ons.
Health insurance (Standard/Plus)
Supplementary health/sickness cover offered in Standard (DKK 25,000) and Plus (DKK 35,000) tiers.
Group accident insurance
Collective accident insurance for employees of a business.
Liability5
Dog liability insurance
Liability insurance covering damage caused by a dog to third parties or their property.
Business liability insurance
Commercial general liability insurance for businesses, with detailed terms and claims handling.
Workers' compensation insurance
Mandatory statutory insurance covering employees for permanent injury and loss of earning capacity following workplace accidents.
Business legal expenses insurance
Legal expenses cover for businesses involved in litigation.
Collective board liability (D&O) insurance
Directors & officers liability insurance offered as part of First's harbour/marina insurance package.
Travel2
Pet4
Horse insurance
Horse insurance covering death or euthanasia, theft or loss, loss of use and veterinary/sickness costs.
Breeder insurance (standard and embryo)
Specialised breeding insurance for horses, available as standard or embryo cover.
Dog insurance
Sickness and accident insurance for dogs, offered with multi-policy discounts.
Cat insurance
Sickness and accident insurance for cats.
Regulatory updates
In September 2025 it was announced that Permira- and Hg Capital-backed GGW Group (through its Wecoya Nordics & Baltic Underwriting unit) would acquire a majority stake in First Forsikring (First Marine A/S), with the deal completing around 1 October 2025; First continues to operate as a coverholder for Lloyd's Brussels and other international carriers, registered with Finanstilsynet under CVR no. 28967098.
Reputation and reviews
Offer pages
Casco (own-damage car insurance)
casco (own-damage car insurance) from First for the Denmark market, with online purchase and 24/7 assistance.
Last verified Sep 1, 2026
Travel insurance
travel insurance from First for the Denmark market, with online purchase and 24/7 assistance.
Last verified Sep 1, 2026