Denmark insurance market

Tryg Forsikring A/S is Denmark's largest non-life insurance company and the largest in Scandinavia, offering insurance products and services to private individuals and businesses in Denmark, Norway, and Sweden. Its roots trace back to 1731, and the modern entity was formed through a 2002 merger. It is listed on Nasdaq OMX Copenhagen and majority-owned by TryghedsGruppen smba.

DKK 18.1bn (2024, Danmark-segment estimeret)

If is the leading property and casualty insurer in the Nordic region, operating in Denmark as a branch of If Skadeförsäkring AB (publ), Sweden. It serves both private and commercial customers with a wide range of insurance products, and is wholly owned by Finnish Sampo plc.

DKK ~21.9bn (2024, estimeret kombineret: If DK ~DKK 6bn + Topdanmark DKK 10,901m + Alka ca. DKK 5bn)

DKK 10,901m (2024)

DKK 11,083m (2024, Alm. Brand Group samlede forsikringsindtægt)

Codan Forsikring A/S is one of Denmark's largest non-life insurance companies, founded in 1916. Since March 2024, it operates as a brand under Alm. Brand Forsikring A/S following a full legal merger, offering personal and commercial insurance products across Denmark.

Gjensidige is a leading Nordic non-life insurance company with roots tracing back to 1816 in Norway. It entered the Danish market in 2006 and offers insurance products for private customers, businesses, agriculture, and municipalities. It is listed on the Oslo Stock Exchange and operates as a Danish branch of Gjensidige Forsikring ASA, Norway.

PFA Pension is Denmark's largest commercial pension and insurance company, founded in 1917 (originally as Pensionsforsikringsanstalten). It is a customer-owned company managed under PFA Holding A/S, serving over 1.3 million customers with pension savings, life and health insurance, and investment products for individuals and businesses.

DKK 61,300m (2024, samlede indbetalinger inkl. investeringskontrakter)

Sygeforsikringen "danmark" is a Danish member-owned mutual insurance association founded in 1973, specializing in covering the consequences of illness and accidents, including dental, eyewear and funeral expenses. It is Denmark's largest member-owned insurance company, with more than 2.8 million members.

LB Forsikring is a member-owned Danish mutual insurance company (forsikringsaktieselskab) that primarily writes private non-life insurance, marketed through the brands Lærerstandens Brandforsikring, Bauta Forsikring, Runa Forsikring and LB Erhverv.

Alka Forsikring is a Danish insurance company established in 1944 through the merger of Workers' Life Insurance (founded 1903) and Danish Cooperative Assurance (founded 1929), rooted in the Danish labor movement; it sells private non-life insurance directly online and by phone and has been fully owned by Tryg Forsikring since 2018.

GF Forsikring is a member-owned Danish non-life insurer founded in 1967 by local enthusiasts on Funen, offering private and small-business insurance through a network of independent local insurance clubs and sharing its annual profits with members instead of shareholders.

Forsia Forsikring A/S is a customer-owned Danish general insurer, formerly known as Sønderjysk Forsikring, with headquarters in Aabenraa and branches in Esbjerg, Odense and Copenhagen, offering general insurance products to private customers across Denmark.

Lokal Forsikring is a customer-owned (mutual) Danish insurance company headquartered in Næstved.

Vestjylland Forsikring is a Danish, customer-owned mutual insurance company headquartered in Videbæk, tracing its roots to 1843 and offering a broad range of private and business insurance products mainly to customers in Mid- and West Jutland.

Dansk Rejseforsikring is an online Danish travel insurance agency based in Copenhagen that acts as an agent for Allianz, selling single-trip, annual, youth, business and cancellation travel insurance, with 24/7 emergency assistance handled by SOS International.

ABCforsikring is a Danish digital insurance brand and coverholder, registered under insurance intermediary Ensured ApS in Finanstilsynet's register, offering private insurance products (motor, home, accident, pet, travel and health) to Danish consumers. The insurance risk is underwritten by the Swedish insurer Eir Försäkring AB.

Bauta Forsikring is a member-owned Danish insurance brand that, together with Lærerstandens Brandforsikring and Runa Forsikring, forms the insurance community LB Forsikring A/S. It was founded in 1976 as a spin-off of Lærerstandens Brandforsikring, originally serving nurses, and today primarily insures groups within the healthcare sector.

Coop Forsikringer is the insurance brand of Danish retail cooperative Coop, through which Coop Danmark A/S distributes insurance products to Coop members and earns them bonus. The brand does not underwrite risk itself; it acts as an insurance intermediary and the actual risk carrier has changed over time (formerly Topdanmark, part of If Skadeförsäkring; from 1 August 2026 the risk carrier is Købstædernes Forsikring, Gensidig).

Djøf Forsikring is an exclusive insurance brand for members of Djøf (the Danish Association of Lawyers and Economists), launched on 1 January 2023 in partnership with Købstædernes Forsikring, Gensidig, which is Denmark's oldest customer-owned insurance company and acts as risk carrier and claims handler for all policies sold under the Djøf Forsikring brand.

easySure is a Danish digital insurance intermediary (forsikringsformidler) that lets customers get quotes and buy car, home, contents, holiday-home, accident, pet, moped, trailer and caravan insurance online in under three minutes via its website and app. It is part of the international "easy" family of brands and acts as broker for the Swedish risk carrier Eir Försäkring AB, which underwrites all of easySure's products.

Europæiske ERV is Denmark's oldest and largest specialised travel insurance provider, founded in 1921, offering travel and international health insurance to private and business customers; the legal entity was renamed ERGO Forsikring A/S in June 2025 after merging with the Norwegian ERGO Forsikring AS, and Europæiske ERV continues as its product brand.

FDM is Denmark's largest member-owned motorists' organisation, founded in 1909, offering technical and legal advice, roadside assistance, vehicle testing, a travel agency and, under the brand FDM Forsikringer, distributes insurance products to its members as a registered insurance intermediary with Tryg Forsikring A/S acting as the underwriting insurer.

First is a Danish Managing General Underwriter (MGU) and insurance agency established in 2005, offering private and commercial insurance products underwritten on behalf of Lloyd's Insurance Company S.A. and several other international insurers; the company was acquired by the German GGW Group (Wecoya) in 2025.

Gouda Rejseforsikring is a Danish travel insurance specialist that has existed in Denmark since 1994, offering travel insurance to private and business customers; since November 2013 its Danish activities have been owned by Norway's Gjensidige Forsikring ASA and operate as part of Gjensidige's Danish branch, with the Gouda brand currently being phased out in favor of the Gjensidige name.

Himmerland Forsikring is a mutual Danish insurance company headquartered in Aars that offers general insurance products to private customers, agriculture and small/medium businesses in North and Central Jutland, and is owned by its policyholders rather than external shareholders.

Vejle Brand is a local, customer-owned mutual insurance company founded in 1841 and headquartered in Vejle, offering private, agricultural and business insurance mainly to customers in the Triangle Region and West Funen area of Denmark.

Jyske Forsikring is an insurance brand launched in 2021 through a partnership between Jyske Bank, Denmark's third largest bank, and Købstædernes Forsikring, a customer-owned mutual insurer founded in 1761. Købstædernes Forsikring acts as risk carrier and claims handler, while Jyske Bank distributes the products to its retail and business customers through its branch network under the Jyske Forsikring brand.

Founded in 1761, Købstædernes Forsikring is a customer-owned (mutual) Danish insurer and one of the oldest existing insurance companies in Denmark, offering a broad range of private and commercial insurance products.

Popermo Forsikring is a Danish mutual (member-owned) non-life insurance company originally founded by Odense police officers to sell affordable motor insurance to police employees, and which today sells all types of private insurance to selected member groups such as police, court, healthcare and state administration employees.

<cite index="2-1">Runa Forsikring blev stiftet i 1989 som en udspringer af Lærerstandens Brandforsikring og henvender sig til medlemmerne af udvalgte faglige organisationer, Forbrugsforeningen og kunder i Lån & Spar.</cite> It is a member-owned (mutual) insurer; <cite index="2-5">sammen med forsikringsgrupperne Lærerstandens Brandforsikring og Bauta Forsikring udgør Runa Forsikring forsikringsfællesskabet LB Forsikring A/S.</cite>

safeAway A/S was a Danish-owned online travel insurance agency founded in 2013, specializing in single-trip, annual and youth travel insurance sold directly to consumers without intermediaries; underwriting risk was carried by Belgium-based Inter Partner Assistance SA, part of the AXA Assistance Group, with claims handled via Falck Global Assistance.

Storstrøm Forsikring g/s is a 100% customer-owned (mutual) insurance company headquartered at Farø in Vordingborg Municipality, offering insurance to private individuals and small businesses across Zealand, Lolland, Falster and Møn.

Thisted Forsikring is a customer-owned Danish general insurer with roots back to 1853, offering insurance solutions to private individuals, businesses and agricultural customers, mainly in North, Central and West Jutland, from its head office in Thisted plus offices in Herning and Aalborg.

TJM Forsikring is a Danish member-based insurance community founded in 1936 by railway trade unions, originally under the name Tjenestemændenes Forsikring. It is owned and founded by a group of trade unions and professional organisations and offers insurance exclusively to members of around 60+ affiliated organisations and their adult children. TJM operates from its head office in Valby, Copenhagen, serving over 100,000 customers with the help of local part-time insurance advisors called 'forsikringstillidsmænd'. TJM has a close cooperation with Tryg, Denmark's largest insurer, which provides financial backing and underwriting infrastructure; policies are covered under Tryg Forsikring A/S's CVR registration.