
Insurer profile
HEMA Financial Services B.V. (trading as HEMA Verzekeringen / verzekerdbijHEMA.nl)
HEMA Financial Services B.V. (trading as HEMA Verzekeringen / verzekerdbijHEMA.nl) · Netherlands
Overview
HEMA is a Dutch variety retail chain founded in 1926 in Amsterdam. Through HEMA Financial Services B.V. it operated an insurance brokerage brand (HEMA Verzekeringen / verzekerdbijHEMA.nl) that acted as an intermediary, not a risk carrier, offering non-life policies underwritten by Achmea/InShared and health insurance underwritten by Menzis. HEMA has since fully exited the insurance business, transferring its property & casualty book to InShared in February 2024 and its health insurance book to Menzis effective 1 January 2025.
Source2
Offer pages
Company details
- Parent group
- HEMA B.V.
- Regulator
- Netherlands Authority for the Financial Markets (AFM); complaints handled via Kifid
- Phone
- +31 71 364 1832
- [email protected]
Regulatory updates
HEMA Financial Services B.V. has ceased its insurance intermediary activities in the Netherlands. As of 26 February 2024, all HEMA-branded property & casualty insurance (car, moped, home, pet, travel, bicycle, motorcycle, liability, legal expense, scooter, contents, buildings, caravan and accident insurance) was transferred to InShared (Achmea Schadeverzekeringen N.V.). As of 1 January 2025, HEMA also stopped selling its health insurance (HEMA Zorgverzekering), with policyholders automatically moved to Menzis, which had been the underlying risk carrier since 2014. Kifid's register lists HEMA Financial Services B.V. with an entry for 'Intrekking AFM vergunning' (withdrawal of the AFM licence), consistent with HEMA's full exit from regulated insurance intermediary activities.
Reputation and reviews
Offer pages
Motor third-party liability
motor third-party liability insurance from HEMA for the Netherlands market, with 24/7 assistance.
Last verified Sep 1, 2026
Travel insurance
travel insurance from HEMA for the Netherlands market, with online purchase and 24/7 assistance.
Last verified Sep 1, 2026