Insurer profile
HEMA Financial Services B.V. (trading as HEMA Verzekeringen / verzekerdbijHEMA.nl)
HEMA Financial Services B.V. (trading as HEMA Verzekeringen / verzekerdbijHEMA.nl) · Netherlands
Overview
HEMA is a Dutch variety retail chain founded in 1926 in Amsterdam. Through HEMA Financial Services B.V. it operated an insurance brokerage brand (HEMA Verzekeringen / verzekerdbijHEMA.nl) that acted as an intermediary, not a risk carrier, offering non-life policies underwritten by Achmea/InShared and health insurance underwritten by Menzis. HEMA has since fully exited the insurance business, transferring its property & casualty book to InShared in February 2024 and its health insurance book to Menzis effective 1 January 2025.
Source17
Products in this market
2
Offer pages
Company details
- Parent group
- HEMA B.V.
- Regulator
- Netherlands Authority for the Financial Markets (AFM); complaints handled via Kifid
- Phone
- +31 71 364 1832
- [email protected]
Products from HEMA Financial Services B.V. (trading as HEMA Verzekeringen / verzekerdbijHEMA.nl)
Motor
HEMA Car Insurance (discontinued, migrated to InShared)
Third-party liability and optional casco car insurance formerly offered under the HEMA brand via Achmea; transferred to InShared as of 26 February 2024.
HEMA Moped Insurance (discontinued, migrated to InShared)
Moped (brommer) insurance formerly offered under the HEMA brand; transferred to InShared in February 2024.
HEMA Motorcycle Insurance (discontinued, migrated to InShared)
Motorcycle insurance with WA and optional casco cover, formerly offered under the HEMA brand; transferred to InShared.
HEMA Scooter Insurance (discontinued, migrated to InShared)
Scooter insurance formerly offered under the HEMA brand; transferred to InShared as of February 2024.
Property
HEMA Home Insurance (contents & buildings, discontinued, migrated to InShared)
All-risk home insurance covering contents (inboedel) and building (opstal); formerly offered by HEMA, transferred to InShared.
HEMA Contents Insurance (discontinued, migrated to InShared)
Standalone household contents insurance formerly offered under the HEMA brand.
HEMA Buildings Insurance (discontinued, migrated to InShared)
Buildings insurance for owner-occupied homes covering damage from fire, water and storm, formerly offered under the HEMA brand.
HEMA Caravan Insurance (discontinued, migrated to InShared)
Caravan insurance formerly offered under the HEMA brand; transferred to InShared.
HEMA Bicycle Insurance (discontinued, migrated to InShared)
Bicycle theft/damage insurance formerly offered under the HEMA brand; transferred to InShared.
Health
HEMA Accident Insurance (discontinued, migrated to InShared)
Personal accident insurance formerly offered under the HEMA brand; transferred to InShared as part of the February 2024 migration.
HEMA Basic Health Insurance (discontinued, migrated to Menzis)
Mandatory basic health insurance combination policy underwritten by Menzis and sold under the HEMA brand from 2014; discontinued as of 1 January 2025 with policyholders transferred to Menzis.
HEMA Supplementary Health Insurance (discontinued, migrated to Menzis)
Supplementary health insurance packages covering costs like physiotherapy and travel vaccinations, formerly offered under the HEMA brand with Menzis as underwriter; discontinued 1 January 2025.
HEMA Dental Insurance (discontinued, migrated to Menzis)
Three dental insurance packages (Tandarts 1, 2 and 3) covering consultations, fillings and treatments, formerly offered under the HEMA brand; discontinued 1 January 2025.
Liability
HEMA Liability Insurance (discontinued, migrated to InShared)
Personal liability insurance for the whole family, including pets, covering material and personal injury damage worldwide; formerly offered under the HEMA brand.
HEMA Legal Expense Insurance (discontinued, migrated to InShared)
Legal expense insurance formerly offered under the HEMA brand, rated 'Best Buy' by Consumentenbond in 2009; transferred to InShared.
Pet
HEMA Pet Insurance (discontinued, migrated to InShared)
Veterinary cost insurance for dogs and cats formerly offered under the HEMA brand via Achmea; transferred to InShared.
Regulatory updates
HEMA Financial Services B.V. has ceased its insurance intermediary activities in the Netherlands. As of 26 February 2024, all HEMA-branded property & casualty insurance (car, moped, home, pet, travel, bicycle, motorcycle, liability, legal expense, scooter, contents, buildings, caravan and accident insurance) was transferred to InShared (Achmea Schadeverzekeringen N.V.). As of 1 January 2025, HEMA also stopped selling its health insurance (HEMA Zorgverzekering), with policyholders automatically moved to Menzis, which had been the underlying risk carrier since 2014. Kifid's register lists HEMA Financial Services B.V. with an entry for 'Intrekking AFM vergunning' (withdrawal of the AFM licence), consistent with HEMA's full exit from regulated insurance intermediary activities.
Reputation and reviews
Offer pages
Motor third-party liability
motor third-party liability insurance from HEMA for the Netherlands market, with 24/7 assistance.
Last verified Sep 1, 2026
Travel insurance
travel insurance from HEMA for the Netherlands market, with online purchase and 24/7 assistance.
Last verified Sep 1, 2026