Croatia insurance market
Croatia's insurance market closed 2025 with total collected gross premiums of about EUR 2.07 billion, a 7.5% year-on-year increase, according to HANFA's December 2025 monthly market report. Non-life business grew 9.1% to roughly EUR 1.74 billion (83.8% of the market), while life insurance was essentially flat (+0.2%) at EUR 335.9 million (16.2%). Motor third-party liability (MTPL) remained the single largest class at 35.2% of non-life premium, followed by road vehicle (motor own-damage/kasko) insurance at 19.7%, fire and natural-disaster cover at 9.3%, and health insurance at 8.8%. Claims paid across the market totalled roughly EUR 1.2 billion in 2025, down about 3.0% year-on-year. Croatia osiguranje retained clear market leadership with about 25.9% share (EUR 536.2 million collected premium), followed by Euroherc (13.1%), Adriatic osiguranje (12.6%), Allianz Hrvatska (11.1%) and Wiener osiguranje (7.8%). Fourteen insurance companies were licensed and operating in Croatia at end-2025, a number that has been stable since 2023 following a wave of consolidation earlier in the decade. The market is supervised by HANFA (Croatian Financial Services Supervisory Agency), established in 2006 by merging three prior supervisory bodies. Croatia adopted the euro in January 2023, removing currency risk for the sector, and continues to show one of the lowest insurance penetration rates in the EU (around 2.2-2.3% of GDP in 2024-2025), pointing to significant medium-term growth potential, particularly in underinsured property and life segments.
Country market
Available products
Market overview
Market numbers
Total premiums
EUR 2.07bn
Annual growth
Insurance penetration
2.2%
Active insurers
14
Population
3,874,993
Registered vehicles
2,768,475
Total premiums (EUR bn)
- 20252.1 EUR bn
- 20241.9 EUR bn
- 20231.7 EUR bn
- 20221.7 EUR bn
- 20211.6 EUR bn
- 20201.4 EUR bn
2020 — 1.4 EUR bn
2021 — 1.6 EUR bn
2022 — 1.7 EUR bn
2023 — 1.7 EUR bn
2024 — 1.9 EUR bn
2025 — 2.1 EUR bn
Annual growth (%)
Non-life share / Life share
Non-life share
83.8%Life share
16.2%Insurance penetration (%)
Market data by year
Gross written premium 2025 (EUR m)
- Croatia osiguranje d.d.536.2 EUR m
- EUROHERC osiguranje d.d.271.4 EUR m
- ADRIATIC OSIGURANJE d.d.260.2 EUR m
- Allianz Hrvatska d.d.229.6 EUR m
- Wiener osiguranje Vienna Insurance Group d.d.161.3 EUR m
Croatia osiguranje d.d. — 536.2 EUR m
EUROHERC osiguranje d.d. — 271.4 EUR m
ADRIATIC OSIGURANJE d.d. — 260.2 EUR m
Allianz Hrvatska d.d. — 229.6 EUR m
Wiener osiguranje Vienna Insurance Group d.d. — 161.3 EUR m
Market share 2025
Croatia osiguranje d.d.
25.9%EUROHERC osiguranje d.d.
13.1%ADRIATIC OSIGURANJE d.d.
12.6%Allianz Hrvatska d.d.
11.1%Wiener osiguranje Vienna Insurance Group d.d.
7.8%Insurer directory
Active insurers
Insurers currently active in Croatia.
Croatia osiguranje d.d.
Adris grupa (Hrvatska)
EUR 536.2m
EUROHERC osiguranje d.d.
Zagreb, Croatia (Ulica grada Vukovara 282)
EUROHERC osiguranje d.d. is the first privately owned insurance company in Croatia, founded in 1992, and a member of the Agram Concern. It is the second-largest insurer in Croatia by collected premium, with a market share of about 13.1% and premium of EUR 271.4 million in 2025. The company specialises in motor, property, travel and liability insurance, operating through an extensive branch and sales network in Croatia, and also has operations in Austria and Italy.
EUR 271.4m
ADRIATIC OSIGURANJE d.d.
Agram koncern (Hrvatska)
EUR 260.2m
Allianz Hrvatska d.d.
Zagreb, Croatia
Allianz Hrvatska d.d. is one of Croatia's leading insurance companies, present since 1999 when German Allianz together with Zagrebačka banka acquired the former Adriatic osiguranje, forming Allianz Zagreb d.d. The company offers a broad portfolio of life, non-life, health, motor, travel, property, and pet insurance products, and also cooperates with Zagrebačka banka on bancassurance and pension products through affiliated companies such as Allianz ZB d.o.o.
EUR 229.6m
Wiener osiguranje Vienna Insurance Group d.d.
Zagreb, Croatia
Wiener osiguranje Vienna Insurance Group d.d. is among the leading insurers in the Croatian market, offering a comprehensive portfolio of life and non-life insurance products. Part of the Vienna Insurance Group, it operates through a network of over 80 sales points across Croatia with more than 700 employees, also distributing products through its strategic bancassurance partner Erste Bank. The company began operating in Croatia in September 1999 and grew through mergers with Kvarner osiguranje, Helios VIG and Erste osiguranje VIG.
EUR 161.3m
GENERALI OSIGURANJE d.d.
Zagreb, Croatia
Generali osiguranje d.d. is a member of the Generali Group, one of the world's leading insurance groups. It offers life and non-life insurance products to individuals and businesses across Croatia, operating through five regional directorates and over 79 branches. The company re-entered Croatia in 2002 and merged with Libertas osiguranje in 2006.
TRIGLAV OSIGURANJE d.d.
Zagreb, Croatia
Triglav osiguranje d.d. is a Croatian insurance company headquartered in Zagreb, part of the Triglav Group, the largest insurance-financial group in Southeast Europe, offering a wide range of life and non-life insurance products for individuals and businesses.
GRAWE Hrvatska d.d.
Zagreb, Croatia
GRAWE Hrvatska d.d. is the first international insurance company in Croatia, founded in 1993 (originally as Prima osiguranje d.d., renamed GRAWE Hrvatska in 2000). As part of the Austrian GRAWE concern, which has a tradition of more than 190 years, GRAWE Hrvatska has grown into the group's most successful subsidiary, offering life, health, property, motor, travel and liability insurance through more than 68 offices across Croatia.
UNIQA osiguranje d.d.
Zagreb, Croatia
UNIQA osiguranje d.d. is part of the UNIQA Group, one of the leading insurance groups in Austria and Central and Eastern Europe, established in 1999 and operating on the Croatian market since 2000, offering all forms of property and personal insurance.
HOK-OSIGURANJE d.d.
Zagreb, Croatia
HOK-OSIGURANJE d.d. (Hrvatska osiguravajuća kuća) is a Croatian non-life insurer headquartered in Zagreb, present on the market since 2001, originally specialized in professional liability insurance for lawyers before expanding into all classes of non-life insurance.
Market notes
Important news
Jul 13, 2026
HANFA enables insurance distribution licence applications via digital START Plus platform
From 13 July 2026, HANFA enabled applications for insurance and/or reinsurance distribution licences to be submitted through the digital START Plus platform, alongside its other licensing channels, streamlining market entry for agents and brokers.
Why it matters
Digitalises and simplifies market entry procedures for insurance intermediaries, potentially lowering administrative barriers and speeding up licensing timelines.
Jan 21, 2026
HANFA closes supervisory procedure into Croatia osiguranje's kasko claims-handling process
At its 58th session on 21 January 2026, HANFA closed an indirect supervision procedure into part of Croatia osiguranje d.d.'s business, examining its claims-handling process for comprehensive motor vehicle (kasko) insurance claims.
Why it matters
Shows continued HANFA scrutiny of claims-handling practices at the market leader in the most consumer-sensitive voluntary motor insurance line, reinforcing pressure on insurers to align kasko claims processes with fair-treatment rules.
Dec 23, 2025
HANFA grants Wiener osiguranje VIG licence to conduct non-life reinsurance
At its 56th session on 23 December 2025, HANFA's Supervisory Board granted Wiener osiguranje Vienna Insurance Group d.d. authorisation to carry out reinsurance business in the non-life insurance group, expanding its licensed activities beyond direct insurance.
Why it matters
Expands Wiener's business model in Croatia, enabling it to accept risk ceded by other Croatian insurers and compete in the domestic reinsurance segment previously inaccessible to it.
Dec 23, 2025
HANFA adopts new Regulation on qualitative investment requirements for insurers
At the 56th session on 23 December 2025, HANFA adopted the Regulation on qualitative investment requirements for insurance and reinsurance companies, updating investment governance rules in line with Solvency II delegated acts and EIOPA guidelines.
Why it matters
Updates the prudential investment framework for all Croatian insurers, potentially requiring rebalancing of investment portfolios and improved documentation of the prudent person principle.
Regulation
Regulation
HANFA
Croatian Financial Services Supervisory Agency
Primary supervisory and regulatory body for all non-banking financial markets in Croatia, including insurance and reinsurance companies, insurance intermediaries, investment and pension funds, leasing and factoring companies. HANFA licenses insurers, conducts ongoing supervision, issues binding regulations, and is accountable to the Croatian Parliament. It began operations on 1 January 2006 by merging three former supervisory bodies (the Securities Commission, the Pension Fund and Insurance Supervisory Agency, and the Insurance Supervision Directorate).
https://www.hanfa.hrHUO
Croatian Insurance Bureau
Non-profit legal entity established under the Insurance Act, functioning as the association of Croatian insurance companies. Its statutory duties include acting as the national Green Card bureau for motor insurance, managing the Guarantee Fund for claims from uninsured or unidentified vehicles, administering compulsory motor insurance statistics, operating the Insurance Ombudsman office for out-of-court dispute resolution, running the Information Centre for cross-border MTPL claims, and publishing monthly and annual insurance market statistics, including the annual 'Insurance Market in the Republic of Croatia' report.
https://huo.hrMFin
Ministry of Finance of the Republic of Croatia
Responsible for drafting and proposing insurance sector legislation to the Croatian Parliament, including the Insurance Act and the Compulsory Traffic Insurance Act, as well as implementing EU regulatory directives and delegated regulations into national law.
https://mfin.gov.hrKey legislation
Key legislation
Zakon o osiguranju, NN 30/15, 112/18, 63/20, 133/20, 151/22, 152/24, 151/25
Insurance Act
Primary framework law for the insurance sector in Croatia. Governs the conditions for establishment, operation and winding-up of insurance companies, reinsurance companies and mutual insurance societies; conditions under which EU and third-country insurers may operate in Croatia; group supervision of insurance and reinsurance undertakings; insurance distribution activities; appointment of commissioners, reorganisation, special administration, liquidation and insolvency of insurers; reporting to EIOPA and cooperation with foreign supervisory authorities. Transposes EU Solvency II Directive (2009/138/EC) and Insurance Distribution Directive (IDD, 2016/97/EU) into national law. HANFA is designated as the competent authority for its implementation and supervision.
Zakon o obveznim osiguranjima u prometu, NN 151/05, 36/09, 75/09, 76/13, 152/14, 155/23
Compulsory Traffic Insurance Act
Regulates all compulsory insurance lines in traffic, including motor third-party liability (MTPL) insurance for motor vehicles, liability insurance for aircraft operators, and liability insurance for boat and yacht owners. Establishes the Guarantee Fund administered by the Croatian Insurance Bureau (HUO) for claims from uninsured or unidentified vehicles. Sets mandatory coverage limits, claims handling timeframes, and obligations of liable insurers. Establishes the Information Centre and the Compensation Body (Ured za naknadu) within HUO for cross-border MTPL claims. Implements EU Motor Insurance Directive (2009/103/EC).
Zakon o Hrvatskoj agenciji za nadzor financijskih usluga, NN 140/05, 154/11, 12/12
Act on the Croatian Financial Services Supervisory Agency
Establishes HANFA as an independent legal entity with public authority, defines its mandate, governance structure, powers and accountability to the Croatian Parliament. Grants HANFA the authority to issue sub-regulatory rules (pravilnici), conduct supervisory examinations, issue and revoke licences, impose corrective measures, and cooperate with European supervisory authorities including EIOPA, ESMA and EBA.
EU cross-border access
EU cross-border insurers
Sava osiguranje, d.d. - Podružnica Hrvatska za osiguranje
Freedom of Establishment
Home country: Slovenia
Supervisor: Agencija za zavarovalni nadzor (Slovenia)
Branch active since 20 May 2016 (formerly Zavarovalnica Maribor / Zavarovalnica Tilia branch); absorbed the ERGO osiguranje and ERGO životno osiguranje portfolios in 2019.
Vereinigte Hagelversicherung VVaG - Podružnica VH Hrvatska
Freedom of Establishment
Home country: Germany
Supervisor: Bundesanstalt für Finanzdienstleistungsaufsicht - BaFin (Germany)
Specialist crop and orchard insurer (hail and weather-related agricultural damage); distributes in Croatia via a partnership with Sava osiguranje's branch network.
GENERALI zavarovalnica d.d. - Podružnica Zagreb za osiguranje
Freedom of Establishment
Home country: Slovenia
Supervisor: Agencija za zavarovalni nadzor (Slovenia)
Formed via the 2020 merger of Adriatic Slovenica; its portfolio was transferred to Generali osiguranje d.d. in October 2020 and it no longer writes new business, though it remains formally registered.
UK P&I Club N.V.
Freedom of Establishment
Home country: Netherlands
Supervisor: De Nederlandsche Bank (Netherlands)
Marine protection and indemnity (P&I) insurance specialist active in the Croatian shipping insurance market.
AXA France IARD S.A.
Freedom of Services
Home country: France
Supervisor: Autorité de Contrôle Prudentiel et de Résolution - ACPR (France)
Offers travel and motor cover across the EU including Croatia under freedom of services, notified to HANFA.
Europ Assistance S.A.
Freedom of Services
Home country: France
Supervisor: Autorité de Contrôle Prudentiel et de Résolution - ACPR (France)
Active provider of assistance and travel insurance products for Croatia under freedom of services; part of the Generali Group.
Colonnade Insurance S.A.
Freedom of Services
Home country: Luxembourg
Supervisor: Commissariat aux Assurances (Luxembourg)
Former AIG Europe entity; actively offers travel, accident and liability insurance in Croatia via freedom of services.
Distribution channels
Share by channel- 45%Tied AgentsInsurance Representatives
- Croatia osiguranje d.d.
- Euroherc osiguranje d.d.
- Adriatic osiguranje d.d.
- Allianz Hrvatska d.d.
- Generali osiguranje d.d.
- 20%Insurance Brokers
- Marsh Hrvatska
- Aon Hrvatska
- Willis Towers Watson Hrvatska
- 18%Direct SalesInsurer Own Network / Branches
- Croatia osiguranje d.d.
- Wiener osiguranje VIG d.d.
- Triglav osiguranje d.d.
- 10%Bancassurance
- PBZ Croatia osiguranje
- Erste banka / GRAWE
- OTP banka
- 7%Digital / OnlineIncluding price comparison platforms
- LAQO (Croatia osiguranje)
- kompare.hr
- Osiguraj.hr
Some companies appear in more than one channel.
Consumer rights
How to file a complaint- 1
File a written complaint directly with the insurer. This first step is mandatory before escalating to the regulator.
- 2
If dissatisfied with the insurer's response, submit a written petition (predstavka) to HANFA. HANFA replies to the petitioner within 30 days of receipt.
- 3
Pursue alternative dispute resolution via the Mediation Centre at the Croatian Insurance Bureau (HUO) or another registered mediation centre.
- 4
If unresolved, pursue civil litigation before a competent court. HANFA has no authority to decide individual contractual disputes arising from insurance contracts.
EU cross-border access
EU cross-border access
Croatia, as an EU member state since 2013, applies the EU single market passport for insurance. EU/EEA insurers and intermediaries may operate in Croatia either by establishing a branch (freedom of establishment) or by providing services directly without a branch (freedom of services), subject to prior notification to HANFA by the home state regulator.
Direktiva 2009/138/EZ (Solventnost II), Direktiva (EU) 2016/97 (IDD), Zakon o osiguranju (NN 30/15, 112/18, 63/20, 133/20, 151/22, 152/24, 151/25)
freedom of establishment
An EU/EEA insurer or intermediary may set up a branch in Croatia. The home state regulator notifies HANFA, which registers the branch. Croatian consumer protection and conduct rules apply and HANFA supervises local conduct matters.
freedom of services
An EU/EEA insurer or intermediary may provide insurance services directly into Croatia without a local branch, following home state authorisation and notification to HANFA, which publishes lists of notified FOS operators.
Market history
Market history
1884-1991
Origins and State-Controlled Era
Croatia osiguranje, the oldest insurer, was founded in Zagreb in 1884. Throughout the 20th century the industry operated under changing political systems, including Yugoslavia, functioning largely as a state-owned enterprise with negligible competition.
1991-2002
Post-Communist Market Formation and Privatisation
Following Croatian independence, the insurance market opened to competition and private ownership. The number of insurers grew, privatisation began, and the first foreign insurers entered. Regulatory oversight was handled by the Supervisory Directorate for Insurance Companies.
2002-2013
Regulatory Consolidation and EU Accession Preparation
HANFA was established in 2005-2006 by merging three supervisory bodies. The sector consolidated as weaker players exited and foreign groups such as Allianz, Generali, Wiener and Triglav built strong positions ahead of the 2013 EU accession.
2013-2022
EU Single Market Integration and Solvency II
EU membership in 2013 triggered full application of the single market passport. Solvency II entered into force in 2016 and the Insurance Distribution Directive was transposed in 2018. The 2020 earthquakes increased property insurance awareness, and the market gradually digitised.
2023-2026
Euro Adoption, Sustained Growth and Digital/AI Transformation
Croatia adopted the euro on 1 January 2023, removing currency risk from cross-border EU business. Total premiums rose from EUR 1.75bn (2023) to EUR 1.92bn (2024) and EUR 2.07bn (2025, +7.5%), with 14 active insurers. DORA, IDD updates and new AI-driven digital channels (chatbots, LAQO) reshaped distribution and compliance.
Glossary
Glossary
hr
osiguranje
Economic activity providing financial protection against risks threatening life, health, or property. A contract under which the insurer pays a sum upon occurrence of an insured event.
hr
premija osiguranja
The price paid by the policyholder to the insurer in exchange for insurance coverage, calculated based on the assessed risk.
hr
osiguranik
The natural or legal person whose life, health, or property is covered under the insurance contract, who may or may not be the same as the policyholder.
hr
ugovaratelj osiguranja
The natural or legal person who concludes the insurance contract with the insurer and is obliged to pay the premium.
hr
osigurnina
The amount payable by the insurer to the insured or beneficiary upon occurrence of the insured event; covers property damage or constitutes the agreed sum in personal insurance.
hr
osigurani slučaj
The realisation of the insured risk specified in the contract, upon occurrence of which the insurer is obliged to pay the insurance indemnity or sum.
hr
franšiza
The portion of a claim borne by the insured; in exchange for accepting a deductible, the policyholder pays a lower premium.
hr
polica osiguranja
The written document evidencing the insurance contract, specifying the parties, insured risks, coverage, premium, duration, and conditions of the agreement.
Market notes
FAQ
Market notes
Sources
Last updated: Sep 25, 2026
- 01HANFA - Hrvatska agencija za nadzor financijskih usluga
Official regulator; annual reports, market statistics, registers, and supervisory decisions.
- 02HANFA Godišnje izvješće 2024 / Godišnji izvještaj 2025
Official annual reports with detailed insurance market data and supervisory activities.
- 03HANFA Mjesečna izvješća 2025-2026
Monthly statistical reports on collected premiums, claims paid, and number of active insurers.
- 04Hrvatski ured za osiguranje (HUO)
National insurance bureau; market statistics, Guarantee Fund, mediation centre, and Green Card.
- 05Narodne novine - Zakon o osiguranju (NN 30/15 ... 151/25)
Official gazette consolidated text of the Insurance Act including all amendments.
- 06Narodne novine - Zakon o izmjenama i dopunama Zakona o osiguranju NN 152/24
Official text of the December 2024 Insurance Act amendment transposing DORA and IDD updates.
- 07HANFA - Zaštita potrošača u području osiguranja
Official consumer guidance on complaint procedures, rights, and alternative dispute resolution.
- 08HANFA - Sjednice Upravnog vijeća 2024-2026
Official records of all supervisory decisions including licence grants, orders, and regulatory measures.